Add a Vendor

A vendor in Bionic is the parent company that owns the programs (brands, stations, or platforms) you buy. Programs are what you buy directly (e.g., Facebook, Instagram, WhatsApp), while vendors are the parent companies that own them (e.g., Meta Platforms Inc.). 

When you add a vendor in Bionic, it ensures that any programs tied to that vendor are correctly linked in your media plan, orders, and billing. This also helps you analyze spend by both program and vendor. 

In this article, we’ll cover: 

1. Request a New Vendor

In some cases, you may need to work with a vendor that doesn’t yet exist in Bionic. Adding a vendor requires assistance from Bionic Support and cannot be done directly at this time. 

Here’s how to request a new vendor: 

1. Reach out to Bionic Customer Support via Live Chat or email.
2. Provide the following required information:
   1. Vendor Name
   2. Vendor Website
   3. Program Name (if different from Vendor name)
   4. Contact First & Last Name (specific person)
   5. Contact Email (work email only, no Gmail/Yahoo/etc., no shared accounts) 

Bionic Support will review your request and add the vendor to the directory. You’ll be notified once the vendor is available in our database.