---
title: Build Out Placements
description: Here's How to Build Out Placements in Bionic for Agencies.
---

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# Build Out Placements

## Here's How to Build Out Placements in Bionic for Agencies.

**Learn in Bionic Academy: [Manage Media Plans](https://help.bionic-ads.com/knowledge/manage-media-plans?hsLang=en)**

Placements are the details of each ad that you are buying in your media plan.

In your media plan, you can to add placements in a few different ways: by adding new blank placements, using the find tab, adding packages, roadblocks, or using the clone function to generate like placements that can be changed to reflect differences.

<iframe src="https://fast.wistia.net/embed/iframe/bpzgx5aa9h?seo=true&amp;videoFoam=true" title="BuildOutPlacements Video" allow="autoplay; fullscreen" allowtransparency="true" frameborder="0" scrolling="no" class="wistia_embed" name="wistia_embed" msallowfullscreen="" width="100%" height="100%"></iframe>

In this article, we'll cover how to build placements in Bionic: 

1. [Add Blank Line](https://help.bionic-ads.com/knowledge/build-out-placements#blank-line)
2. [Select a Program](https://help.bionic-ads.com/knowledge/build-out-placements#SelectProgram)
3. [Choose a Product](https://help.bionic-ads.com/knowledge/build-out-placements#ChooseProduct)
4. [Add Targeting](https://help.bionic-ads.com/knowledge/build-out-placements#AddTargeting)<https://help.bionic-ads.com/knowledge/build-out-placements#Targeting>
5. [Select a Media Channel](https://help.bionic-ads.com/knowledge/build-out-placements#MediaChannel)
6. [Include Ad Unit](https://help.bionic-ads.com/knowledge/build-out-placements#AdUnit)
7. [Enter Ad Specs](https://help.bionic-ads.com/knowledge/build-out-placements#AdSpecs)
8. [Associate an Ad](https://help.bionic-ads.com/knowledge/build-out-placements#Ad)
9. [Select Flight Dates](https://help.bionic-ads.com/knowledge/build-out-placements#FlightDates)
10. [Choose Day Parts](https://help.bionic-ads.com/knowledge/build-out-placements#DayParts)
11. [Enter Rates](https://help.bionic-ads.com/knowledge/build-out-placements#Rates)
12. [Update Quantity](https://help.bionic-ads.com/knowledge/build-out-placements#Quantity)

### Add Blank Line

The first thing that you need when building out a new placement is to add a new line:

1. In a media plan, click on the **Add Placements arrow**.
2. Select **Add Blank Line.**

![A screenshot of a media plan highlighting how to add a blank line.](https://help.bionic-ads.com/hs-fs/hubfs/Knowledge%20Base%20Screenshots/Bionic%20for%20Agencies/Build%20Out%20Placements/add-blank-line.png?width=670&height=219&name=add-blank-line.png)

NOTE: As mentioned, there are other ways to add placements. To learn more on how to add placements through other ways click on the following links:

- [Build out Packages and Roadblocks](https://help.bionic-ads.com/knowledge/build-out-packages-roadblocks?hsLang=en)
- [Clone Placements](https://help.bionic-ads.com/knowledge/clone-placements?hsLang=en)
- [Research Advertising Opportunities](https://help.bionic-ads.com/knowledge/research-advertising-opportunities?hsLang=en)

### Select a Program

Once a blank line has been added, you can start to fill in the placement details. First, you will select a Program:

1. Click in the Program field andtype your desired **Program Name**.
2. Select from the **Typeahead Dropdown List**.

![A screenshot of a media plan, highlighting how to select program.](https://help.bionic-ads.com/hs-fs/hubfs/Knowledge%20Base%20Screenshots/Bionic%20for%20Agencies/Build%20Out%20Placements/select-program.png?width=670&height=317&name=select-program.png)

NOTE: If a Program does not appear in the Typeahead Dropdown List, you can follow the instructions to Create a New Program. Once you have created the new program, please contact Bionic Customer Support (support@bionic-ads.com) to confirm the newly added program gets added to our database properly.

![A screenshot of the Program Not Found dialog.](https://help.bionic-ads.com/hs-fs/hubfs/Knowledge%20Base%20Screenshots/Bionic%20for%20Agencies/Build%20Out%20Placements/select-program-note.png?width=670&height=417&name=select-program-note.png)

TIP: Another way to Select a Program is to utilize the Find Tab by clicking the Add Placements Button. Learn more here: [Research Advertising Opportunities](https://help.bionic-ads.com/knowledge/research-advertising-opportunities?hsLang=en).

### Choose a Product

After selecting a program, you will then choose a product:

1. Click in the **Product field**.
2. Select from the **typeahead** **dropdown list or manually enter a product**.

![A screenshot of a media plan, highlighting how to choose a product.](https://help.bionic-ads.com/hs-fs/hubfs/Knowledge%20Base%20Screenshots/Bionic%20for%20Agencies/Build%20Out%20Placements/choose-product.png?width=670&height=224&name=choose-product.png)

**NOTE:** Products added manually will automatically be added to your "custom products" on the data card so that you may access them later. Your Product Name/Description is limited to 100 characters.

### Add Targeting

You have the option to enter targeting information for this placement:

1. Click in the **text field underneath the Product to open the Targeting Text Box**.
2. Enter in **targeting details**.

![A screenshot of a media plan, highlighting how to add targeting information..](https://help.bionic-ads.com/hs-fs/hubfs/Knowledge%20Base%20Screenshots/Bionic%20for%20Agencies/Build%20Out%20Placements/targeting.png?width=670&height=130&name=targeting.png)

![A screenshot of a media plan, highlighting the targeting text box.](https://help.bionic-ads.com/hs-fs/hubfs/Knowledge%20Base%20Screenshots/Bionic%20for%20Agencies/Build%20Out%20Placements/targeting-1.png?width=670&height=151&name=targeting-1.png)

### Select a Media Channel

The channel field will automatically populate if you selected a Product from the menu. The field should represent the respective channel for this line item. You have the option to change the pre-selected channel:

1. Click in the **Channel Field**.
2. Select a **channel by using the dropdown**. Bionic supports [every media channel](https://help.bionic-ads.com/knowledge/which-media-channels-does-bionic-support?hsLang=en) in your media plan.

![A screenshot of a media plan, highlighting how to select channel.](https://help.bionic-ads.com/hs-fs/hubfs/Knowledge%20Base%20Screenshots/Bionic%20for%20Agencies/Build%20Out%20Placements/channel.png?width=670&height=202&name=channel.png)

### Include Ad Unit

The ad unit will automatically populate if you selected a Product from the menu. The field should present the appropriate ad unit for this line item. You have the option to update the ad unit:

1. Click in the **Ad Unit Field and enter in Ad Unit**.

![A screenshot of a media plan, highlighting how to add ad unit.](https://help.bionic-ads.com/hs-fs/hubfs/Knowledge%20Base%20Screenshots/Bionic%20for%20Agencies/Build%20Out%20Placements/adunit.png?width=670&height=157&name=adunit.png)

### **Enter Ad Specs**

The Ad Specs field will allow you to enter Ad Specs as needed:

1. Click in the **Ad Specs Field**.
2. Enter in **Ad Specs information**.

![A screenshot of a media plan, highlighting how to add ad specs.](https://help.bionic-ads.com/hs-fs/hubfs/Knowledge%20Base%20Screenshots/Bionic%20for%20Agencies/Build%20Out%20Placements/adspecs.png?width=670&height=157&name=adspecs.png)

![A screenshot of a media plan, highlighting the ad specs text box.](https://help.bionic-ads.com/hs-fs/hubfs/Knowledge%20Base%20Screenshots/Bionic%20for%20Agencies/Build%20Out%20Placements/adspecs-1.png?width=670&height=257&name=adspecs-1.png)

### **Associate an Ad**

If you would like to identify the Ad associated with this placement, you can select it in the Ad column. This will allow you to include the Ad in your media plan presentation and reporting.

1. Click in the **Ad Field**.
2. Select from the **typeahead** **dropdown list**

![A screenshot of a media plan, highlighting how to select an ad.](https://help.bionic-ads.com/hs-fs/hubfs/Knowledge%20Base%20Screenshots/Bionic%20for%20Agencies/Build%20Out%20Placements/ad.png?width=670&height=275&name=ad.png)

NOTE: If an Ad does not appear in the Typeahead Dropdown List, you can follow the instructions to Create New Ad. Learn more on how to [Create a New Ad](https://help.bionic-ads.com/knowledge/manage-ads?hsLang=en).

![A screenshot of the Ad Not Found dialog.](https://help.bionic-ads.com/hs-fs/hubfs/Knowledge%20Base%20Screenshots/Bionic%20for%20Agencies/Build%20Out%20Placements/ad-note.png?width=670&height=358&name=ad-note.png)

### **Select Flight Dates**

The flight dates will automatically populate based on the flight dates set for the campaign.  However, you may click in the fields to modify specific line items:

1. Click on the **Start or End Date Field** to modify.
2. Select **date from the calendar or free typed using the MM/DD/YYYY format**.

![A screenshot of a media plan, highlighting how to select flight dates.](https://help.bionic-ads.com/hs-fs/hubfs/Knowledge%20Base%20Screenshots/Bionic%20for%20Agencies/Build%20Out%20Placements/flight-dates.png?width=670&height=348&name=flight-dates.png)

NOTE: When you click into the End Date field, you can select from the available End Date Policies. The End Date will automatically populate based on the Start Date and policy selected, unless Specific Date is the policy.

TIP: To use more detailed flighting please review this help article: [Flight Placements and Packages](https://help.bionic-ads.com/knowledge/flight-placements-packages?hsLang=en).

### **Choose Day Parts**

Day parts allow you to identify specific days and times ads will run.  It will default to Every Day, All Day. You have the ability to identify specific days of the week:

1. Click in the **first Day Parts field to display the Day menu**.
2. Select the **Day Parts**. By default, all days will be selected.  You may use the shortcut options at the top to make it easy.  For example, if you deselect Weekdays, the Every Day, Weekdays, and all week day selections will automatically get deselected - leaving you with just Weekends, Saturdays & Sundays.
3. To select **specific times, click in the second Day Parts field**.
4. Select **specific times**. The menu will automatically reflect "schemes" applicable to the placement channel.  You can select from the displayed times, or use the Custom option to identify specific time ranges.

![A screenshot of a media plan, highlighting how to day parts.](https://help.bionic-ads.com/hs-fs/hubfs/Knowledge%20Base%20Screenshots/Bionic%20for%20Agencies/Build%20Out%20Placements/day-parts.png?width=414&height=534&name=day-parts.png)

![A screenshot of a media plan, highlighting how to select specific times for day parting.](https://help.bionic-ads.com/hs-fs/hubfs/Knowledge%20Base%20Screenshots/Bionic%20for%20Agencies/Build%20Out%20Placements/day-parts-1.png?width=670&height=213&name=day-parts-1.png)

### **Enter Rates**

The Rates will automatically pull from the data card, if available.  Otherwise, you will need to enter them:

NOTE: Currency will default based on the currency set in campaign settings.  If multiple currency is allowed in the campaign settings, you can change the currency for individual placements.

![A screenshot of a media plan, highlighting how to select rate currency.](https://help.bionic-ads.com/hs-fs/hubfs/Knowledge%20Base%20Screenshots/Bionic%20for%20Agencies/Build%20Out%20Placements/rates-note.png?width=670&height=461&name=rates-note.png)

1. Click on the **Rate Field and Enter the Rate**.
2. Identify the **Rate Type** *(CPM, CPC, Per Spot, etc.)*.
3. Select between **Net, Gross, or Total**.

![A screenshot of a media plan, highlighting how to enter rate.](https://help.bionic-ads.com/hs-fs/hubfs/Knowledge%20Base%20Screenshots/Bionic%20for%20Agencies/Build%20Out%20Placements/rates.png?width=670&height=349&name=rates.png)

![A screenshot of a media plan, highlighting how to select rate if net, gross or total.](https://help.bionic-ads.com/hs-fs/hubfs/Knowledge%20Base%20Screenshots/Bionic%20for%20Agencies/Build%20Out%20Placements/rates-1.png?width=670&height=293&name=rates-1.png)

NOTE: If you would like to begin with a budget and back out any additional fees to calculate your Net (working) Media Cost, simply select Flat as your Rate Type, Total, and enter your budget as the Rate.

TIP: Rates will be added to "Our Rate" in the data card to help you keep track of current rates being paid for individual products.

 

### **Update Quantity**

Enter the quantity that is applicable to the rate type.

1. Click in the **Quantity field and enter Quantity**.

![A screenshot of a media plan, highlighting how to select quantity.](https://help.bionic-ads.com/hs-fs/hubfs/Knowledge%20Base%20Screenshots/Bionic%20for%20Agencies/Build%20Out%20Placements/quantity.png?width=570&height=235&name=quantity.png)

### Next Steps

[Calculate Costs](https://help.bionic-ads.com/knowledge/manage-placement-costs?hsLang=en)

[Calculate Reach & Frequency](https://help.bionic-ads.com/knowledge/calculate-reach-frequency?hsLang=en)

[Establish KPI Goals](https://help.bionic-ads.com/knowledge/establish-placement-kpi-goals?hsLang=en)

 

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    - [Integrate Performance Data](https://help.bionic-ads.com/knowledge/bionic-for-agencies?hsLang=en#integrate-performance-data)
    - [Monitor Plan Schedules](https://help.bionic-ads.com/knowledge/bionic-for-agencies?hsLang=en#monitor-plan-schedules)
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- [Bionic for Ad Sales](https://help.bionic-ads.com/knowledge/bionic-for-ad-sales?hsLang=en#main-content)

    - [Get Started](https://help.bionic-ads.com/knowledge/bionic-for-ad-sales?hsLang=en#get-started)
    - [Respond to an RFP](https://help.bionic-ads.com/knowledge/bionic-for-ad-sales?hsLang=en#respond-to-an-rfp)
    - [Manage Your Programs](https://help.bionic-ads.com/knowledge/bionic-for-ad-sales?hsLang=en#manage-your-programs)
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- [Bionic for Advertisers](https://help.bionic-ads.com/knowledge/bionic-for-advertisers?hsLang=en#main-content)

    - [Introduction to Bionic for Advertisers](https://help.bionic-ads.com/knowledge/bionic-for-advertisers?hsLang=en#introduction-to-bionic-for-advertisers)
    - [Manage Agency Teams](https://help.bionic-ads.com/knowledge/bionic-for-advertisers?hsLang=en#manage-agency-teams)
    - [Manage Campaign for Advertisers](https://help.bionic-ads.com/knowledge/bionic-for-advertisers?hsLang=en#manage-campaign-for-advertisers)
    - [Build Advertiser Flowcharts](https://help.bionic-ads.com/knowledge/bionic-for-advertisers?hsLang=en#build-advertiser-flowcharts)
    - [Monitor Schedules for Advertisers](https://help.bionic-ads.com/knowledge/bionic-for-advertisers?hsLang=en#monitor-schedules-for-advertisers)
    - [Monitor Media Investment Patterns](https://help.bionic-ads.com/knowledge/bionic-for-advertisers?hsLang=en#monitor-media-investment-patterns)
    - [Monitor Performance for Advertisers](https://help.bionic-ads.com/knowledge/bionic-for-advertisers?hsLang=en#monitor-performance-for-advertisers)

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