Respond to an RFP
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      2. Bionic for Ad Sales
      3. Respond to an RFP

      Build Proposal - Ratings

      Here's how to work with ratings on your proposal (RFP response) in Bionic for Ad Sales.

      The Ratings section of your proposal enables you to communicate market, ratings, reach, frequency, and other useful information to the media buyer.

      Table of Contents

      1. Go to Ratings Section
      2. Choose Market
      3. Select Gender
      4. Specify Age Range
      5. Enter Population
      6. Enter Rating
      7. Review Average Persons
      8. Enter Number of Spots
      9. Review GRPs
      10. Review Cost Per Point
      11. Review Estimated Impressions
      12. Review Net CPM
      13. Review Reach Count
      14. Review Reach Percentage
      15. Review Frequency

      Go to the Ratings Section

      To get to the Ratings section of your proposal:

      1. View Your RFP.
      2. Click on the Line Items tab.
      3. Scroll right or click the gold button in the Teleport Tool.
      4. See the "Ratings" section. Can't Find Ratings Section?

      Note: If you upload an XML file, the Ratings section will automatically populate.

      Screenshot of the Line Items tab in a proposal. The Ratings section of columns has been highlighted.

      Can't Find Ratings Section?

      If you don't see the ratings section on your proposal line items, it may be because:

      1. The media buyer did not include Ratings in their RFP.
      2. The ratings section is hidden.

      Ratings Not Included in RFP

      Unless the media buyer specifically requested ratings in their RFP, you will not see the ratings section.

      Ratings Section is Hidden

      By default, you will see the ratings section if it was included in the RFP. However, somebody (we're not gonna name names here) may have hidden it.

      Here's how to unhide the ratings section:

      1. Click the View Settings button.
      2. Select the fields in the ratings section.
      3. Click Apply.

      Screenshot of the "View Settings" dialog box. The "Ratings" section has been highlighted. Arrows are pointing to the "View Settings" button and the "apply" button.

      Choose Market

      Tip: After you Choose a Product, the Market will fill with the default value for that product. If nothing pre-fills, you should update your products with Market information to streamline your proposals.

      To choose your market:

      1. Tab or Click into the Market field in the "Market & Demographics" column.
      2. Start typing the name of your market.
      3. As you type, the list of markets will narrow to match your search.
      4. Select the your market.

      Note: Your market may appear multiple times in the list. That's because Bionic supports multiple ratings providers. Each has their own way of defining market boundaries. See the ratings service label below the market name to choose the correct market.

      Screenshot zoomed in on the Ratings column. A "Market & Demographics" option has been selected, showing the different market options.

      Select Gender

      To specify a gender:

      1. Tab or Click into the Gender field in the "Market & Demographics" column.
      2. Choose gender from the list that drops down.

      Tip: Set Gender to "All Persons" unless you want to target a specific demographic in your population count.

      Note: The choices for gender are limited by the ratings service associated in the market.

      Screenshot of Ratings column, zoomed in. Gender field has been selected, showing the options given to choose from.

      Specify Age Range

      To specify an age range:

      1. Tab or Click into the Age Range field in the "Market & Demographics" column.
      2. Choose age range from the list that drops down.

      Tip: Set Age Range to "Any" unless you want to target a specific demographic in your population count.

      Note: The choices for age ranges are limited by the ratings service associated in the market.

      Screenshot of the Ratings column. The Age field has been selected, showing different age options.

      Enter Population

      Tip: After you Choose a Product, the Population will fill with the default value for that product. If nothing pre-fills, you should update your products with Population information to streamline your proposals.

      To enter your population:

      1. Tab or Click into the Population field.
      2. Enter the size of the population.

      Note: Use your ratings service or in-house research to determine the population.

      Screenshot of ratings columns in a Proposal. One of the population fields is open to edit.

      Enter Rating

      Tip: After you Choose a Product, the Rating will fill with the default value for that product. If nothing pre-fills, you should update your products with Rating information to streamline your proposals.

      To enter your rating:

      1. Tab or Click into the Rating field.
      2. Enter the rating.

      Note: Use your ratings service or in-house research to determine the ratings.

      Screenshot of ratings columns in a Proposal. One of the rating fields is open to edit.

      Review Average Persons

      Bionic will automatically calculate Average Persons based on the population and rating.

      To review your average persons:

      1. Hover your mouse over the Avg. Persons field.
      2. See the tooltip that explains the calculation.

      Screenshot of Ratings section of columns. Mouse is hovering over "Average Persons" field. Calculation is "Population" times "Rating", divided by 100.

      Enter Number of Spots

      Tip: Your number of spots will default to the number of spots you specified in Quantity if your cost method of your Rate is "Per Spot."

      To enter your number of spots:

      1. Tab or Click into the Spots field.
      2. Enter the number of spots.

      Screenshot of ratings columns in a Proposal. One of the "Spots" fields is open to edit.

      Review GRPs

      Bionic will automatically calculate Gross Ratings Points (GRPs) based on the number of spots and rating. 

      To review your Gross Ratings Points calculation:

      1. Hover your mouse over the GRPs field.
      2. See the tooltip that explains the calculation.

      Screenshot of ratings columns in a Proposal. A "GRP" field is hovered over showing calculation that is "Spots" times "Rating".

      Review Cost Per Point

      Bionic will automatically calculate Cost Per Point (CPP) based on the Gross Media Cost and Gross Ratings Points. 

      To review your Cost Per Point calculation:

      1. Hover your mouse over the CPP field.
      2. See the tooltip that explains the calculation.

      Screenshot of ratings columns in a Proposal. A "CPP" field is hovered over showing calculation that is "Gross Media Cost" divided by "GRPs"

      Review Estimated Impressions

      Bionic will automatically calculate Estimated Impressions based on the Average Persons and Number of Spots. 

      To review or modify your Estimated Impressions:

      1. Hover your mouse over the Est. Imps. field.
      2. See the tooltip that explains the calculation.
      3. Modify the value if necessary (this is rare).

      Screenshot of ratings columns in a Proposal. A "Est Imps" field is hovered over showing calculation: "Spots" times "Average Persons"

      Review Net CPM

      Bionic will automatically calculate Net Cost Per Thousand Impressions (Net CPM) based on Net Media Cost and and Estimated Impressions.

      To review your Cost Per Point calculation:

      1. Click the value in the Net CPM field.
      2. Review the calculations.

      Screenshot of ratings columns in a Proposal. A "CMP" field is hovered over showing calculation that is "Net Media Cost" divided by the total of "Impressions" divided by 1,000.

      Review Reach Count

      Bionic will automatically calculate the number of people you will reach using an algorithm.

      To modify your Reach Count:

      1. Tab or click into the Reach # field.
      2. Enter the value.

      Note: Use your ratings service, platform data, or in-house research to estimate the number of people you will reach.

      Screenshot of ratings columns in a Proposal. A "Reach Number" field is displayed.

      Review Reach Percentage

      Bionic will automatically calculate the percentage of the population you will reach based on the Reach Count and Population. 

      To review your Reach Percentage:

      1. Hover your mouse over the Reach % field.
      2. See the tooltip that explains the calculation.

      Screenshot of ratings columns in a Proposal. A "Reach %" field is hovered over showing calculation that is "Reach Number" divided by "Population"

      Review Frequency

      Bionic will automatically calculate the frequency based on the Estimated Impressions and Reach Count. 

      To review your Frequency calculation:

      1. Hover your mouse over the Frequency field.
      2. See the tooltip that explains the calculation.

      Screenshot of ratings columns in a Proposal. A "Frequency" field is hovered over showing calculation that is "Estimated Impressions" divided by "Reach Number"

       

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