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Integrate with Amazon Marketing

Here is how to get data from Amazon Marketing into Bionic for Agencies.

The integration with Amazon Marketing will enable you to connect with Amazon Marketing via an API to automate the connection process and data delivery.

In this help article, we'll cover the steps on how to connect Amazon Marketing:

  1. Setup Amazon Marketing Integration

 

Setup Amazon Marketing Integration

The connection to Amazon Marketing is completed during the integration setup process. Amazon Marketing requires a separate connection for each advertiser account (think of each as a unique account number), so a separate integration must be created for each one.
 

If you have an advertiser in Bionic with sub-advertisers, only one Amazon Marketing integration is needed for all of them, provided they all use the same Amazon Marketing account. 

  1. Go to your Administration section.
  2. Select the Integrations Tab.
  3. Click on the Add Integration Button.
  4. Select Amazon Marketing.
  5. Press Next.
  6. Press Connect.
    NOTE: Some authorization screens may reference Supermetrics, which powers the integration used by Bionic.
  7. Follow the login prompt for Amazon Marketing.
  8. Select the Advertiser Account to tie the connection with.
  9. Enter an Integration Name. (NOTE: This should be named clearly to define which advertiser account it is related to.)
  10. Select the appropriate Available To permission: Select All Advertisers if this integration will be used for more than one advertiser or Select a Specific Advertiser if ONLY THIS advertiser will use this integration.
  11. Press Add Integration.

A screenshot of how to access the Administration page.

A screenshot of the Add Integration button in the Integrations Tab of the Administration page.

amazon-marketing-step1-add-integration-annotated

amazon-marketing-step2-connect-integration-annotated

amazon-marketing-step3-authorize-integration-annotated

  

Here is how data will map from Amazon Marketing to Bionic:

Amazon Marketing Field Bionic Field Notes
Date

Date

 Date of results
Creative ID Source Campaign ID Used for mapping to Source ID
Line Item ID Source Campaign ID Used for mapping to Source ID
Creative Name -- Used for mapping to Bionic Placement ID <BA:ID>
Line Item Name -- Used for mapping to Bionic Placement ID <BA:ID>
Supply Cost Net Media Cost See Net Media Cost Actuals Based on Cost Method
Impressions Impressions  
Click-throughs Clicks  
Clickthroughs Clicks  
Units Sold Sales  
Sales USD Revenue  

Next Steps