Configure Amazon Marketing Report

Here is how to get data from Amazon Marketing into Bionic for Agencies.

Integration with Amazon Marketing will enable you to automate the delivery of your performance data into Bionic.

Refer to Learn About Integrating Your Performance Data for the complete list of steps to complete your integration set up.

For all integrations, you will first need to Define Your Integration.

In this help article, we'll cover the steps on how to configure your Amazon Marketing Report in your Amazon Marketing account for integration with Bionic:

  1. Notify Bionic Customer Support
  2. Set Up Amazon Marketing Report

Notify Bionic Customer Support

Bionic Customer Support will need to create an email address for your reports to be delivered to.

Here is what we need to get the process started:

  1. In Amazon Marketing, find your Account Number. This will be the account number for your company's instance of Amazon Marketing, not a specific Client number.
  2. Send the Account Number via email to support@bionic-ads.com or your CSM.
  3. Bionic Customer Support will complete the set up of the email address and notify you. The email address will in a format similar to: 
    *******@marketing-performance-monitoring.com

Set Up Amazon Marketing Report

Once you have received the email address, you can configure the report and schedule it to be emailed.

  1. In Amazon Marketing, create a report.
  2. Name the report clearly, such as Bionic Daily Performance Results.
  3. Add the following fields - You can integrate at either the Creative level or Line level.  Be sure to set up your media plan placements to align with the integration. Choose only the KPIs you want to report.
    • Date
    • Creative ID  / Line ID
    • Creative Name / Line Name
    • Supply Cost
    • Impressions
    • Click-throughs
    • Clickthroughs
    • Units Sold
    • Sales USD
  4. Filter to Yesterday.
  5. Schedule the report to run nightly and have the results sent to the private email address that was provided to you.

TIP: If you need to backfill data, you can send a one-time report that includes data from a date range that represents the time period you want to include.

Here is how data will map from Amazon Marketing to Bionic:

Amazon Marketing Field Bionic Field Notes
Date

Date

Date of results
Creative ID Source Campaign ID Used for mapping to Source ID
Line Item ID Source Campaign ID Used for mapping to Source ID
Creative Name -- Used for mapping to Bionic Placement ID <BA:ID>
Line Item Name -- Used for mapping to Bionic Placement ID <BA:ID>
Supply Cost Net Media Cost See Net Media Cost Actuals Based on Cost Method
Impressions Impressions  
Click-throughs Clicks  
Clickthroughs Clicks  
Units Sold Sales  
Sales USD Revenue  

Next Steps