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Integrate with Google Ad Manager (DFP)

Here's How to Get Data from Google Ad Manager into Bionic for Agencies.

The integration with Google Ad Manager will enable you to connect with Google Ad Manager via an API to automate the connection process and data delivery.

In this help article, we'll cover the steps on how to connect Google Ad Manager:

  1. Setup Google Ad Manager Integration

 

Setup Google Ad Manager Integration

The connection to Google Ad Manager is completed during the integration setup process. Google Ad Manager requires a separate connection for each advertiser account (think of each as a unique account number), so a separate integration must be created for each one.
 

If you have an advertiser in Bionic with sub-advertisers, only one Google Ad Manager integration is needed for all of them, provided they all use the same Google Ad Manager account. 

  1. Go to your Administration section.
  2. Select the Integrations Tab.
  3. Click on the Add Integration Button.
  4. Select Google Ad Manager.
  5. Press Next.
  6. Press Connect.
    NOTE: Some authorization screens may reference Supermetrics, which powers the integration used by Bionic.
  7. Follow the login prompt for Google Ad Manager.
  8. Select the Advertiser Account to tie the connection with.
  9. Enter an Integration Name. (NOTE: This should be named clearly to define which advertiser account it is related to.)
  10. Select the appropriate Available To permission: Select All Advertisers if this integration will be used for more than one advertiser or Select a Specific Advertiser if ONLY THIS advertiser will use this integration.
  11. Press Add Integration.

A screenshot of how to access the Administration page.

A screenshot of the Add Integration button in the Integrations Tab of the Administration page.

dfp-step1-add-integration-annotateddfp-step2-connect-integration-annotateddfp-step3-authorize-integration-annotated

Here is how data will map from Google Ad Manager to Bionic:

Google Ad Manager Field Bionic Field Notes
Date

Date

 Date of results
Order ID Source Package/Roadblock ID Used for mapping to Source ID
Line Item ID Source Campaign ID  
Order -- Used for mapping to Bionic Placement ID <BA:ID>
Line Item -- Used for mapping to Bionic Placement ID <BA:ID>
Ad Server Impressions Impressions  
Ad Server Clicks Clicks