Configure Google Ad Manager (DFP) Report

Here's How to Get Data from Google Ad Manager into Bionic for Agencies.

Integration with Google Ad Manager will enable you to automate the delivery of your performance data into Bionic.

Refer to Learn About Integrating Your Performance Data for the complete list of steps to complete your integration set up.

For all integrations, you will first need to Define Your Integration.

In this help article, we'll cover the steps on how to configure your Google Ad Manager Report in your Google Ad Manager account for integration with Bionic:

  1. Notify Bionic Customer Support
  2. Set Up Google Ad Manager Report

Notify Bionic Customer Support

If you opt to automate the reporting delivery, Bionic Customer Support will need to create an email address for your reports to be delivered to.

Here is what we need to get the process started:

  1. In Google Ad Manager, find your Account Number. This will be the account number for your company's instance of Google Ad Manager, not a specific Client number.
  2. Send the Account Number via email to support@bionic-ads.com or your CSM.
  3. Bionic Customer Support will complete the set up of the email address and notify you. The email address will in a format similar to: 
    *******@marketing-performance-monitoring.com

Set Up Google Ad Manager Report

Here is what you will need to include in the Google Ad Manager report.

  1. In Google Ad Manager, create a report.
  2. Name the report clearly, such as Bionic Daily Performance Results.
  3. Add the following fields (Choose only the KPIs you want to report):
    • Date
    • Order ID
    • Line Item ID
    • Order
    • Line Item
    • Ad Server Impressions
    • Ad Server Clicks
  4. Filter to Yesterday.
  5. If you are able to schedule a report, you can set it up to deliver to the email address provided. If not, you can download in a CSV format to manually upload to Bionic.

TIP: If you need to backfill data, you can send a one-time report that includes data from a date range that represents the time period you want to include.

Here is how data will map from Google Ad Manager to Bionic:

Google Ad Manager Field Bionic Field Notes
Date

Date

Date of results
Order ID Source Package/Roadblock ID Used for mapping to Source ID
Line Item ID Source Campaign ID  
Order -- Used for mapping to Bionic Placement ID <BA:ID>
Line Item -- Used for mapping to Bionic Placement ID <BA:ID>
Ad Server Impressions Impressions  
Ad Server Clicks Clicks  

Next Steps