Configure Google Ads Report

Here is how to get data from Google Ads into Bionic for Agencies.

Integration with Google Ads will enable you to automate the delivery of your performance data into Bionic.

Refer to Learn About Integrating Your Performance Data for the complete list of steps to complete your integration set up.

For all integrations, you will first need to Define Your Integration.

In this help article, we'll cover the steps on how to configure your Google Ads Report in your Google Ads account for integration with Bionic:

  1. Notify Bionic Customer Support
  2. Send Invite to Receive Reports
  3. Set Up Google Ads Report

Notify Bionic Customer Support

Bionic Customer Support will need to create an email address for your reports to be delivered to.

Here is what we need to get the process started:

  1. In Google Ads, find your Account Number. This will be the account number for your company's instance of Google Ads, not a specific Client number.
  2. Send the Account Number via email to support@bionic-ads.com or your CSM.
  3. Bionic Customer Support will complete the set up of the email address and notify you. The email address will in a format similar to: 
    *******@marketing-performance-monitoring.com

A screenshot of Google Ads detailing where to locate Account Number.

Send Invite to Receive Reports

Since you will be setting up scheduled reporting in the subsequent steps, Google Ads requires that the recipient is invited to receive these reports.

In Google Ads:

  1. Click on the Admin icon.
  2. Select Access and security.
  3. Press the + icon to invite a user.
  4. Enter the Email address that Bionic Customer Support provided.
  5. In the "Select account access level" section, select Email Only.
  6. Press Send Invitation.

A screenshot of where in Google Ads to send an invite email to receive reports from Google Ads.

A screenshot of how to send an invite email to receive reports from Google Ads.

Bionic Customer Support will accept this invitation and confirm with you.

Set Up Google Ads Report

Once you have received confirmation that the invitation has been accepted, you can set up and schedule the report that will be sent to Bionic.

  1. In Google Ads, create a Campaign report.
  2. Name the report clearly, such as Bionic Daily Performance Results.
  3. Add the following fields (only include KPIs you want to carry into Bionic):
    • Day
    • Campaign ID
    • Campaign
    • Cost
    • Impressions
    • Clicks
    • Conversions
    • Total conv. value
    • Views
    • Store Visits
    • Phone calls
  1. Filter to Yesterday.
  2. Click Save.
  3. Press the Schedule button.
  4. Set Schedule to Daily at some time after midnight.
  5. Select .CSV as the format.
  6. Enter the email address Bionic provided as the Recipient.
  7. Press Schedule.

A screenshot of Google Ads on how to set up your report.

setting-up-google-report-2-1

 

TIP: If you need to backfill data, you can send a one-time report that includes data from a date range that represents the time period you want to include.

 

Here is how data will map from Google Ads to Bionic:

Google Ads Field Bionic Field Notes
Day

Date

Date of results
Campaign ID Source Campaign ID Used for mapping to Source ID
Campaign -- Used for mapping to Bionic Placement ID <BA:ID>
Cost Net Media Cost See Net Media Cost Actuals Based on Cost Method
Impressions Impressions  
Clicks Clicks  
Conversions Conversions  
Total conv. value Conversion Value  
Views Views  
Store Visits Store Visits  
Phone calls Calls  

 

Next Steps

Define Advertiser/Campaign Integrations

Map Placements