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Integrate with The Trade Desk

Here's How to Get Data from The Trade Desk into Bionic for Agencies.

The integration with The Trade Desk will enable you to connect with The Trade Desk via an API to automate the connection process and data delivery.

In this help article, we'll cover the steps on how to connect The Trade Desk:

  1. Setup The Trade Desk Integration

Setup The Trade Desk Integration

The connection to The Trade Desk is completed during the integration setup process. The Trade Desk requires a separate connection for each advertiser account (think of each as a unique account number), so a separate integration must be created for each one.

If you have an advertiser in Bionic with sub-advertisers, only one The Trade Desk integration is needed for all of them, provided they all use the same The Trade Desk account.

  1. Go to your Administration section.
  2. Select the Integrations Tab.
  3. Click on the Add Integration Button.
  4. Select The Trade Desk.
  5. Press Next.
  6. Press Connect.
    NOTE: Some authorization screens may reference Supermetrics, which powers the integration used by Bionic.
  7. Follow the login prompt for The Trade Desk.
  8. Select the Advertiser Account to tie the connection with.
  9. Enter an Integration Name. (NOTE: This should be named clearly to define which advertiser account it is related to.)
  10. Select the appropriate Available To permission: Select All Advertisers if this integration will be used for more than one advertiser or Select a Specific Advertiser if ONLY THIS advertiser will use this integration.
  11. Press Add Integration.

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Here is how data will map from The Trade Desk to Bionic:

The Trade Desk Field Bionic Field Notes
Date

Date

 Date of results
AD Group ID or Campaign ID or Creative ID Source ID Used to map data to the appropriate Placement
Advertiser Cost (USD) or Advertiser Cost (Adv Currency) Net Media Cost See Net Media Cost Actuals Based on Cost Method
Impressions Impressions KPI
Clicks Clicks KPI
All Last Click + View Conversions Conversions KPI
Player Views Views KPI
Completed Player Views Completed Views KPI