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Integrate with The Trade Desk

Here's How to Get Data from The Trade Desk into Bionic for Agencies.

Integration with The Trade Desk will enable you to automate the delivery of your performance data into Bionic.

Refer to Learn About Integrating Your Performance Data for the complete list of steps to complete your integration set up.

For all integrations, you will first need to Define Your Integration.

In this help article, we'll cover the steps on how to configure your The Trade Desk Report in your The Trade Desk account for integration with Bionic:

  1. Notify Bionic Customer Support
  2. Set Up The Trade Desk Report

Notify Bionic Customer Support

If you opt to automate the reporting delivery, Bionic Customer Support will need to create an email address for your reports to be delivered to.

Here is what we need to get the process started:

  1. In The Trade Desk, find your Account Number. This will be the account number for your company's instance of The Trade Desk, not a specific Client number.

  2. Send the Account Number via email to support@bionic-ads.com or your CSM.

  3. Bionic Customer Support will complete the set up of the email address and notify you. The email address will in a format similar to: 

    *******@marketing-performance-monitoring.com

Set Up The Trade Desk Report

Once you have received the email address, you can configure the report and schedule it to be emailed.

  1. In The Trade Desk, create a report.

  2. Name the report clearly, such as Bionic Daily Performance Results.

  3. Add the following fields (Choose only the KPIs you want to report):

    • Date

    • AD Group ID or Campaign ID or Creative ID

    • AD Group or Campaign or Creative

    • Advertiser Cost (USD) or  Advertiser Cost (Adv Currency)
    • Impressions
    • Clicks
    • All Last Click + View Conversions
    • Player Views
    • Player Completed Views
  2. Filter to Yesterday.
  3. Schedule the report to run nightly and have the results sent to the private email address that was provided to you.

TIP: If you need to backfill data, you can send a one-time report that includes data from a date range that represents the time period you want to include.

Here is how data will map from The Trade Desk to Bionic:

The Trade Desk Field Bionic Field Notes
Date

Date

 Date of results
AD Group ID or Campaign ID or Creative ID Source ID Used to map data to the appropriate Placement
Advertiser Cost (USD) or Advertiser Cost (Adv Currency) Net Media Cost See Net Media Cost Actuals Based on Cost Method
Impressions Impressions KPI
Clicks Clicks KPI
All Last Click + View Conversions Conversions KPI
Player Views Views KPI
Completed Player Views Completed Views KPI

Next Steps