Report Your DEI Scorecard

Here's how to Report Your DEI Scorecard in Bionic for Agencies.

After you have established your Advertiser DEI Goals, each campaign within that Advertiser will automatically calculate the budget for each DEI category based on the Programs and costs built out in your media plan.

This will generate a DEI scorecard you will be able to access and read in the Allocations tab of your campaign.

In this article, we'll cover:

1. Access Your DEI Scorecard
2. Read Your DEI Scorecard

Access Your DEI Scorecard

Here's how to access your DEI scorecard once you've established your DEI goals:

1. Go to the Campaign you wish to access the DEI scorecard for and click the Allocations tab.
2. Click on DEI Scorecard.

Read Your DEI Scorecard

The DEI Scorecard will provide a list of Groups, along with their respective Goals, Planned Amounts, Variance and Attainment.

Here is a description of the information provided in the DEI Scorecard:

• Group - Name of the DEI Group
• GOALS (As set in the Client Setting - DEI Goals)
  • Share - % Share of spend to be allocated to campaign
  • Amount - Monetary value of allocated Share against the Campaign Budget
• In Media Plan (Based on what has been planned against Programs in each DEI Group)
  • Share - The % of planned spend against the Goal for that DEI Group
  • Amount - The monetary value of total planned spend against the Goal for that DEI Group
• Scorecard (Based on Goals against Planned Spend)
  • Variance - The difference between the Goal Spend and the Media Plan spend
  • Attainment - The % achieved in Planned Spend against the Goal Spend