Here's how to update the profile on your advertising programs in the Bionic catalog.
The Profile section will highlight key demographic, firmographic, and geographic information about your audience.
This information is extremely helpful for media planners to get a quick glance at how your audience may align with the audience they are looking to reach.
Add Profile Information
To add Profile details, press the Add Profile button.
Enter Profile Information
Add the Profile details.
- Name - Enter the name of the Profile such as Gender, Household Income, Industry, etc.
- Values - Choose whether your values will represent "Percentage of monthly reach" or "Reach per month".
- Enter the label for each profile breakdown
- Enter the respective quantity or percentage.
- Once you have completed entry of Values, press Add Profile.
- Repeat for each Profile you want to include.
Tips:
- Use the Add icon to add spaces for additional values.
- Use the trash can icon to remove values you don't want.
- Click and drag the up/down arrows to reorder your list.
View the Profile
Upon completion, you will see your profile in a visual format.
