--- title: Which KPIs and Metrics Does Bionic Support? description: A guide to all available KPIs and metrics for measuring, analyzing, and optimizing your advertising campaigns. --- [Skip to content](https://help.bionic-ads.com/knowledge/which-kpis-and-metrics-does-bionic-support#main-content) [![Bionic-Logo-184x60-white.png\]](https://help.bionic-ads.com/hs-fs/hubfs/Bionic-Logo-184x60-white.png?height=40&name=Bionic-Logo-184x60-white.png)](https://help.bionic-ads.com/knowledge?hsLang=en) Open main navigation Close main navigation - [Go to Bionic Website](https://www.bionic-ads.com/) [Go to Bionic Website](https://www.bionic-ads.com/) Hello. How can we help you? - There are no suggestions because the search field is empty. 1. [Bionic Knowledge Base](https://help.bionic-ads.com/knowledge?hsLang=en) 2. [Bionic for Agencies](https://help.bionic-ads.com/knowledge/bionic-for-agencies?hsLang=en) 3. [FAQ - Frequently Asked Questions](https://help.bionic-ads.com/knowledge/bionic-for-agencies?hsLang=en#faq-frequently-asked-questions) # Which KPIs and Metrics Does Bionic Support? ## A guide to all available KPIs and metrics for measuring, analyzing, and optimizing your advertising campaigns. ### Quick Navigation - [Count Metrics](https://help.bionic-ads.com/knowledge/which-kpis-and-metrics-does-bionic-support#count-metrics) – Raw event counts - [Derived Currency Metrics](https://help.bionic-ads.com/knowledge/which-kpis-and-metrics-does-bionic-support#derived-currency-metrics) – Calculated cost metrics - [Derived Percentage Metrics](https://help.bionic-ads.com/knowledge/which-kpis-and-metrics-does-bionic-support#derived-percentage-metrics) – Calculated rate metrics - [Investment Metrics](https://help.bionic-ads.com/knowledge/which-kpis-and-metrics-does-bionic-support#investment-metrics) – Cost and spend metrics - [Return Metrics](https://help.bionic-ads.com/knowledge/which-kpis-and-metrics-does-bionic-support#return-metrics) – Revenue and value metrics ### Count Metrics Count metrics represent raw event totals from your campaigns. These are the foundational metrics used to calculate derived metrics like CTR and CPC. #### Impression Metrics - **Impressions** – Total number of times an ad was displayed, regardless of whether it was clicked. - **Human Impressions** – Impressions verified to be served to real human users, excluding bot traffic. - **Bot Impressions** – Impressions identified as being served to automated bots or non-human traffic. - **Viewable Impressions** – Impressions that met viewability standards (typically 50% of pixels visible for 1+ seconds). #### Click Metrics - **Clicks** – Total number of times users clicked on an ad. - **Unique Clicks** – Number of distinct users who clicked on an ad, counting each user only once. #### Conversion Metrics - **Conversions** – Total number of desired actions completed by users after interacting with an ad. - **Post-Click Conversions** – Conversions that occurred after a user clicked on an ad. - **Post-Impression Conversions** – Conversions that occurred after a user viewed an ad, without clicking on it. #### Engagement Metrics - **Actions** – Total number of user actions taken in response to an ad. - **Social Actions** – Total social media interactions including likes, shares, comments, and other engagements. - **Engagements** – Total number of meaningful interactions with an ad, such as likes, comments, or shares. - **Interactions** – Total number of user interactions with an ad, including clicks and other engagements. - **Leads** – Number of potential customers who provided contact information or expressed interest. #### App & Download Metrics - **Installs** – Number of app installations attributed to the ad campaign. - **Downloads** – Number of file or content downloads attributed to the ad campaign. #### View Metrics - **Views** – Total number of times content was viewed by users. - **1000 Views** – Views measured in thousands, used for video and content campaigns. - **Mobile Views** – Views originating from mobile devices. - **Completed Views** – Number of times a video or content was viewed to completion. - **Video Completions** – Number of times a video ad was watched to the end. #### Website Traffic Metrics - **Visits** – Total number of website visits attributed to the ad campaign. - **Store Visits** – Number of physical store visits attributed to the ad campaign. - **Visitors** – Number of unique individuals who visited the website. - **New Visitors** – Number of first-time visitors to the website. - **Pageviews** – Total number of pages viewed on the website. - **Sessions** – Total number of website sessions, representing a series of user interactions. #### Communication Metrics - **Calls** – Number of phone calls generated by the ad campaign. - **Opens** – Number of times an email or message was opened. - **Sends** – Number of emails or messages sent as part of the campaign. - **Deliveries** – Number of emails or messages successfully delivered to recipients. #### Social Media Metrics - **Likes** – Number of likes received on social media content. - **Shares** – Number of times content was shared by users. - **Comments** – Number of comments received on social media content. - **Replies** – Number of replies received on social media posts. - **Retweets** – Number of times content was retweeted on Twitter/X. - **Favorites** – Number of times content was favorited by users. - **Pins** – Number of times content was pinned on Pinterest. - **Follows** – Number of new followers gained from the campaign. - **Unfollows** – Number of followers lost during the campaign period. - **Fans** – Number of page fans or subscribers gained. #### Event Metrics - **Attendees** – Number of people who attended an event. - **Registrants** – Number of people who registered for an event or program. #### Reach Metrics - **People Reached** – Number of unique individuals who saw the ad at least once. #### Coupon Metrics - **Printed Coupons** – Number of coupons printed by users. - **Redeemed Coupons** – Number of coupons redeemed by customers. #### Traditional Media Metrics - **Spots** – Number of ad spots purchased for broadcast media. - **Column Inches** – Total column inches of print ad space purchased. - **Items** – Number of items purchased or interacted with. - **Points (GRPs)** – Gross Rating Points representing audience reach and frequency. ### Derived Currency Metrics Derived currency metrics are automatically calculated from your raw metrics and investment data. These metrics help you understand the cost efficiency of your campaigns. #### Cost Per Thousand Metrics - **Cost Per 1,000 Impressions (CPM)** – Cost to generate one thousand ad impressions. - **Cost Per 1,000 Viewable Impressions (vCPM)** – Cost to generate one thousand viewable ad impressions. - **Cost Per 1,000 Human Impressions** – Cost to generate one thousand impressions served to verified human users. - **Cost Per 1,000 Bot Impressions** – Cost associated with one thousand impressions served to automated bot traffic. - **Cost Per 1,000 Views** – Cost to generate one thousand content views. - **Cost per 1,000 People Reached** – Cost to reach one thousand unique individuals. #### Cost Per Click Metrics - **Cost Per Click (CPC)** – Average cost for each click on an ad. - **Cost per Unique Clicks** – Average cost for each unique user who clicked. #### Cost Per Conversion Metrics - **Cost Per Action (CPA)** – Average cost for each user action. - **Cost Per Conversion** – Average cost to acquire each conversion. - **Cost Per Post Click Conversion** – Average cost for each conversion that occurred after clicking an ad. - **Cost Per Post Impression Conversion** – Average cost for each conversion that occurred after viewing an ad. - **Cost Per Sale** – Average cost to generate each sale. #### Cost Per Engagement Metrics - **Cost Per Engagement (CPE)** – Average cost for each meaningful user engagement. - **Cost Per Interaction** – Average cost for each user interaction with the ad. - **Cost Per Lead (CPL)** – Average cost to acquire each qualified lead. #### Cost Per Download & Install Metrics - **Cost Per Download** – Average cost for each file or app download. #### Cost Per Communication Metrics - **Cost Per Call** – Average cost for each phone call generated. - **Cost Per Open** – Average cost for each email or message opened. #### Cost Per Website Metrics - **Cost per Pageview** – Average cost for each page view on the website. - **Cost per Session** – Average cost for each website session. - **Cost per Visit** – Average cost for each website visit. - **Cost per Visitor** – Average cost for each unique visitor to the website. #### Cost Per Social Media Metrics - **Cost Per Like** – Average cost for each like received on social content. - **Cost per Share** – Average cost for each content share. - **Cost per Comment** – Average cost for each comment received. - **Cost per Reply** – Average cost for each reply received. - **Cost per Retweet** – Average cost for each retweet on Twitter/X. - **Cost Per Favorite** – Average cost for each favorite/like. - **Cost per Pin** – Average cost for each pin on Pinterest. - **Cost Per Follow** – Average cost for each new follower acquired. - **Cost per Social Action** – Average cost for each social media action. #### Cost Per Traditional Media Metrics - **Cost Per Spot** – Average cost for each broadcast ad spot. - **Cost Per Point (CPP)** – Cost to achieve one gross rating point (GRP). #### Derived Cost Metrics - **Net Media Cost** – Media cost after subtracting agency compensation. ### Derived Percentage Metrics Derived percentage metrics are automatically calculated ratios and rates that help you evaluate campaign performance and efficiency. #### Rate Metrics - **Click Through Rate (CTR)** – Percentage of impressions that resulted in a click. - **Conversion Rate** – Percentage of clicks that resulted in a conversion. - **Frequency** – Average number of times each person was reached by the ad. #### Return Metrics - **Return on Ad Spend (ROAS)** – Revenue generated per dollar spent on advertising. - **Return on Marketing Investment (ROMI)** – Revenue generated per dollar spent on marketing activities. - **Return on Investment (ROI)** – Net profit generated relative to the total investment cost. - **Short-term Return on Marketing Investment (ROMI)** – Immediate revenue return relative to marketing spend. - **Long-term Return on Marketing Investment** – Lifetime value return relative to marketing spend. ### Investment Metrics Investment metrics track your advertising spend and costs. These metrics are used to calculate cost efficiency metrics like CPC and CPM. - **Total Cost** – Sum of all campaign costs including media, fees, and additional expenses. - **Total Media Cost** – Combined gross and net media costs for advertising placements. - **Gross Media Cost** – Total media cost before agency compensation deductions. - **Net Media Cost** – Media cost paid to publishers after agency fees. - **Agency Compensation** – Fees paid to the advertising agency for their services. - **Ad Serving Fee** – Fees charged by ad servers for delivering and tracking ads. - **Additional Cost** – Miscellaneous campaign costs not categorized elsewhere. ### Return Metrics Return metrics measure the revenue and value generated by your advertising campaigns. - **Revenue** – Total income generated from campaign-attributed sales. - **Sales** – Total monetary value of sales attributed to the campaign. - **Conversion Value** – Total monetary value assigned to campaign conversions. - **Lifetime Value** – Predicted total value a customer will generate over their relationship. - 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