Which KPIs and Metrics Does Bionic Support?

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• Count Metrics – Raw event counts
• Derived Currency Metrics – Calculated cost metrics
• Derived Percentage Metrics – Calculated rate metrics
• Investment Metrics – Cost and spend metrics
• Return Metrics – Revenue and value metrics

Count Metrics

Count metrics represent raw event totals from your campaigns. These are the foundational metrics used to calculate derived metrics like CTR and CPC.

Impression Metrics

• Impressions – Total number of times an ad was displayed, regardless of whether it was clicked.
• Human Impressions – Impressions verified to be served to real human users, excluding bot traffic.
• Bot Impressions – Impressions identified as being served to automated bots or non-human traffic.
• Viewable Impressions – Impressions that met viewability standards (typically 50% of pixels visible for 1+ seconds).

Click Metrics

• Clicks – Total number of times users clicked on an ad.
• Unique Clicks – Number of distinct users who clicked on an ad, counting each user only once.

Conversion Metrics

• Conversions – Total number of desired actions completed by users after interacting with an ad.
• Post-Click Conversions – Conversions that occurred after a user clicked on an ad.
• Post-Impression Conversions – Conversions that occurred after a user viewed an ad, without clicking on it.

Engagement Metrics

• Actions – Total number of user actions taken in response to an ad.
• Social Actions – Total social media interactions including likes, shares, comments, and other engagements.
• Engagements – Total number of meaningful interactions with an ad, such as likes, comments, or shares.
• Interactions – Total number of user interactions with an ad, including clicks and other engagements.
• Leads – Number of potential customers who provided contact information or expressed interest.

App & Download Metrics

• Installs – Number of app installations attributed to the ad campaign.
• Downloads – Number of file or content downloads attributed to the ad campaign.

View Metrics

• Views – Total number of times content was viewed by users.
• 1000 Views – Views measured in thousands, used for video and content campaigns.
• Mobile Views – Views originating from mobile devices.
• Completed Views – Number of times a video or content was viewed to completion.
• Video Completions – Number of times a video ad was watched to the end.

Website Traffic Metrics

• Visits – Total number of website visits attributed to the ad campaign.
• Store Visits – Number of physical store visits attributed to the ad campaign.
• Visitors – Number of unique individuals who visited the website.
• New Visitors – Number of first-time visitors to the website.
• Pageviews – Total number of pages viewed on the website.
• Sessions – Total number of website sessions, representing a series of user interactions.

Communication Metrics

• Calls – Number of phone calls generated by the ad campaign.
• Opens – Number of times an email or message was opened.
• Sends – Number of emails or messages sent as part of the campaign.
• Deliveries – Number of emails or messages successfully delivered to recipients.

Social Media Metrics

• Likes – Number of likes received on social media content.
• Shares – Number of times content was shared by users.
• Comments – Number of comments received on social media content.
• Replies – Number of replies received on social media posts.
• Retweets – Number of times content was retweeted on Twitter/X.
• Favorites – Number of times content was favorited by users.
• Pins – Number of times content was pinned on Pinterest.
• Follows – Number of new followers gained from the campaign.
• Unfollows – Number of followers lost during the campaign period.
• Fans – Number of page fans or subscribers gained.

Event Metrics

• Attendees – Number of people who attended an event.
• Registrants – Number of people who registered for an event or program.

Reach Metrics

• People Reached – Number of unique individuals who saw the ad at least once.

Coupon Metrics

• Printed Coupons – Number of coupons printed by users.
• Redeemed Coupons – Number of coupons redeemed by customers.

Traditional Media Metrics

• Spots – Number of ad spots purchased for broadcast media.
• Column Inches – Total column inches of print ad space purchased.
• Items – Number of items purchased or interacted with.
• Points (GRPs) – Gross Rating Points representing audience reach and frequency.

Derived Currency Metrics

Derived currency metrics are automatically calculated from your raw metrics and investment data. These metrics help you understand the cost efficiency of your campaigns.

Cost Per Thousand Metrics

• Cost Per 1,000 Impressions (CPM) – Cost to generate one thousand ad impressions.
• Cost Per 1,000 Viewable Impressions (vCPM) – Cost to generate one thousand viewable ad impressions.
• Cost Per 1,000 Human Impressions – Cost to generate one thousand impressions served to verified human users.
• Cost Per 1,000 Bot Impressions – Cost associated with one thousand impressions served to automated bot traffic.
• Cost Per 1,000 Views – Cost to generate one thousand content views.
• Cost per 1,000 People Reached – Cost to reach one thousand unique individuals.

Cost Per Click Metrics

• Cost Per Click (CPC) – Average cost for each click on an ad.
• Cost per Unique Clicks – Average cost for each unique user who clicked.

Cost Per Conversion Metrics

• Cost Per Action (CPA) – Average cost for each user action.
• Cost Per Conversion – Average cost to acquire each conversion.
• Cost Per Post Click Conversion – Average cost for each conversion that occurred after clicking an ad.
• Cost Per Post Impression Conversion – Average cost for each conversion that occurred after viewing an ad.
• Cost Per Sale – Average cost to generate each sale.

Cost Per Engagement Metrics

• Cost Per Engagement (CPE) – Average cost for each meaningful user engagement.
• Cost Per Interaction – Average cost for each user interaction with the ad.
• Cost Per Lead (CPL) – Average cost to acquire each qualified lead.

Cost Per Download & Install Metrics

• Cost Per Download – Average cost for each file or app download.

Cost Per Communication Metrics

• Cost Per Call – Average cost for each phone call generated.
• Cost Per Open – Average cost for each email or message opened.

Cost Per Website Metrics

• Cost per Pageview – Average cost for each page view on the website.
• Cost per Session – Average cost for each website session.
• Cost per Visit – Average cost for each website visit.
• Cost per Visitor – Average cost for each unique visitor to the website.

Cost Per Social Media Metrics

• Cost Per Like – Average cost for each like received on social content.
• Cost per Share – Average cost for each content share.
• Cost per Comment – Average cost for each comment received.
• Cost per Reply – Average cost for each reply received.
• Cost per Retweet – Average cost for each retweet on Twitter/X.
• Cost Per Favorite – Average cost for each favorite/like.
• Cost per Pin – Average cost for each pin on Pinterest.
• Cost Per Follow – Average cost for each new follower acquired.
• Cost per Social Action – Average cost for each social media action.

Cost Per Traditional Media Metrics

• Cost Per Spot – Average cost for each broadcast ad spot.
• Cost Per Point (CPP) – Cost to achieve one gross rating point (GRP).

Derived Cost Metrics

• Net Media Cost – Media cost after subtracting agency compensation.

Derived Percentage Metrics

Derived percentage metrics are automatically calculated ratios and rates that help you evaluate campaign performance and efficiency.

Rate Metrics

• Click Through Rate (CTR) – Percentage of impressions that resulted in a click.
• Conversion Rate – Percentage of clicks that resulted in a conversion.
• Frequency – Average number of times each person was reached by the ad.

Return Metrics

• Return on Ad Spend (ROAS) – Revenue generated per dollar spent on advertising.
• Return on Marketing Investment (ROMI) – Revenue generated per dollar spent on marketing activities.
• Return on Investment (ROI) – Net profit generated relative to the total investment cost.
• Short-term Return on Marketing Investment (ROMI) – Immediate revenue return relative to marketing spend.
• Long-term Return on Marketing Investment – Lifetime value return relative to marketing spend.

Investment Metrics

Investment metrics track your advertising spend and costs. These metrics are used to calculate cost efficiency metrics like CPC and CPM.

• Total Cost – Sum of all campaign costs including media, fees, and additional expenses.
• Total Media Cost – Combined gross and net media costs for advertising placements.
• Gross Media Cost – Total media cost before agency compensation deductions.
• Net Media Cost – Media cost paid to publishers after agency fees.
• Agency Compensation – Fees paid to the advertising agency for their services.
• Ad Serving Fee – Fees charged by ad servers for delivering and tracking ads.
• Additional Cost – Miscellaneous campaign costs not categorized elsewhere.

Return Metrics

Return metrics measure the revenue and value generated by your advertising campaigns.

• Revenue – Total income generated from campaign-attributed sales.
• Sales – Total monetary value of sales attributed to the campaign.
• Conversion Value – Total monetary value assigned to campaign conversions.
• Lifetime Value – Predicted total value a customer will generate over their relationship.