Bionic supports all media channels. Here is a list of the media channels available in your media plans.
When you build out a placement, you select a media channel as part of your placement configuration. With Bionic you have access to the full spectrum of media channels available in your media plans. In fact, you can mix and match placements with different media channels into an omnichannel media plan.
Here is a list of the 34 media channels available in your media plans in Bionic.
Broadcast
Cable TV
Radio
Television
Digital
Audience
Audio
Augmented Reality (AR)
CTV/OTT
E-Newsletter
Metaverse / VR
Native
Online Display
Podcast
Search
Social
Video
Direct
Email Broadcast
Fax Broadcast
Postal Mail
Telephone
Mobile
Mobile Display
SMS Text Messaging
Omnichannel
AI Agent
Out of Home
Airborne
Billboard
Cinema
Digital Out of Home (DOOH)
Event
Furniture
Kiosk
Point of Sale
Transit
Free Standing Insert (FSI)
Magazine
Newspaper
Other
Other (See notes)
Is Your Media Channel Missing?
Are you trying to create a media plan with a media channel that is not on the list above? Don't worry - we can add it. Please contact customer support to request this media channel be added to the list.