Generate Tracking URLs

Here's How to Generate Tracking URLs in Bionic for Agencies.

Bionic can automate the process of building your tracking URLs (UTMs). You use the Bionic default nomenclature, or create custom patterns to match the nomenclature(s) you currently use. Bionic also enables flexibility to control which pattern to use on a client-by-client basis, or even campaign-by-campaign.

In this article, we'll cover:

1. Generate Tracking URLs
2. Customize Tracking URL Patterns
3. Define Patterns for Clients
4. Define Patterns for Campaigns
5. Share the Tracking URL to Others

Generate Tracking URL

Bionic will generate a Tracking URL automatically when you enter a Landing Page URL. This is the process you will use regardless of whether you are using custom Tracking URLs or the default.

1. In the Media Plan, go to the placement line item you want to generate a Tracking URL for.
2. In the Landing Page URL column, enter the Landing Page URL. 
3. Bionic will automatically generate a Tracking URL.

Customize Tracking URL Patterns

 If you would like to use a customized nomenclature, you are able to set up as many custom tracking URLs as you need. Here is how to customize Tracking URL Patterns:

1. Learn how to create a custom pattern here: Manage Tracking URLs.
2. Once you have completed the set up of your custom Tracking URL patterns, continue to the next steps to define which patterns to use for each client and campaign.

Define Patterns for Clients

 As part of your Advertiser settings, you can define which Tracking URL default pattern to use. This selection will automatically carry into new campaigns you create for this advertiser.

Here is how to define tracking URL patterns for an Advertiser:

1. In an Advertiser, go to the Settings Tab.
2. Click on the Integrations section.
3. Use the Tracking URL Pattern dropdown to select a Tracking URL Pattern.

Define Patterns for Campaigns

 As part of your Campaign settings, you can define which Tracking URL default pattern to use. This selection will automatically carry into new campaigns you create for this advertiser.

Here's how to define tracking URL patterns for a Campaign.

1. In a Campaign, go to the Settings Tab.
2. Click on the Integrations section.
3. Use the Tracking URL Pattern dropdown to select a Tracking URL Pattern.

Share Tracking URL With Others

Once your tracking URLs are added to your media plan exporting them for another platform is simple. 

1. Click Export in the top right corner of any Campaign. 
2. Check the box for Tracking URLs.
3. Press Export.

Next Steps

• Manage Tracking URLs