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Track Net Media Cost Actuals Based on Cost Method

Here's How to Track NMC Actuals Based on the Cost Method of the Placement in Bionic for Agencies.

Learn in Bionic Academy: Track Net Media Cost Actuals Based on Cost Method

In Bionic, the Net Media Cost Actual value is determined by the Cost/Rate Method defined for the placement. Depending on the Cost/Rate Method defined for a placement, Bionic will either: (A) ingest actuals data sent directly from the platform, or (B) calculate actuals based on a specific KPI result.

This article covers how to:

  1. Upload Net Media Cost Actuals
  2. Calculate Net Media Cost Actuals

Upload Net Media Cost Actuals

Bionic ingests (uploads) net media cost actuals directly from the platform when the Cost/Rate Method is set to one of the following:

  • /day - Per Day
  • dCPM - dynamic CPM
  • Flat - Flat Rate for the Entire Line
  • Makegood - Added at No Charge as a Correction
  • /month - Per Month
  • Value Add - Included at No Charge
  • /week - Per Week
  • /4WK Period - 28-Day Cycle (e.g. Outdoor Billboard)

Calculate Net Media Cost Actuals

For any placement that is bought on a Cost Per n basis or Each, Bionic will automatically calculate the net media cost actual based on the KPI results of the corresponding rate method.

For example, if the rate method is CPM, Bionic uses the daily impressions reported from the platform and multiplies them by the CPM rate entered for the placement to calculate the net media cost actual.