--- title: Build Out Packages & Roadblocks description: Here's How to Build Out Packages & Roadblocks in Bionic for Agencies. --- [Skip to content](https://help.bionic-ads.com/knowledge/build-out-packages-roadblocks#main-content) [![Bionic-Logo-184x60-white.png\]](https://help.bionic-ads.com/hs-fs/hubfs/Bionic-Logo-184x60-white.png?height=40&name=Bionic-Logo-184x60-white.png)](https://help.bionic-ads.com/knowledge?hsLang=en) Open main navigation Close main navigation - [Go to Bionic Website](https://www.bionic-ads.com/) [Go to Bionic Website](https://www.bionic-ads.com/) Hello. How can we help you? - There are no suggestions because the search field is empty. 1. [Bionic Knowledge Base](https://help.bionic-ads.com/knowledge?hsLang=en) 2. [Bionic for Agencies](https://help.bionic-ads.com/knowledge/bionic-for-agencies?hsLang=en) 3. [Create Perfect Media Plans](https://help.bionic-ads.com/knowledge/bionic-for-agencies?hsLang=en#create-perfect-media-plans) # Build Out Packages & Roadblocks ## Here's How to Build Out Packages & Roadblocks in Bionic for Agencies. **Learn in Bionic Academy: [Manage Media Plans](https://help.bionic-ads.com/knowledge/manage-media-plans?hsLang=en)** Media Plans in Bionic can support both packages and roadblocks to represent buys where you are paying a single rate that incorporates multiple placements. Packages are made up of multiple, independent placements. For example, you may receive two display placements, an e-Newsletter banner, and a Social post for one flat rate. Roadblocks are similar - one price for multiple placements. However, it is assumed the placements share metrics. For example, you may buy a homepage takeover containing a Top Leaderboard, Half Page, and Bottom Leaderboard. Instead of counting individual impressions for each placement, they are shared among the three placements. In this article, we'll cover: 1. [Add a Package or Roadblock](https://help.bionic-ads.com/knowledge/build-out-packages-roadblocks#add) 2. [Build Out Package Details](https://help.bionic-ads.com/knowledge/build-out-packages-roadblocks#build) 3. [Adjust Weight of Placements](https://help.bionic-ads.com/knowledge/build-out-packages-roadblocks#weight) 4. [Move Standalone Placements Into Packages](https://help.bionic-ads.com/knowledge/build-out-packages-roadblocks#move) 5. [Update Package Name](https://help.bionic-ads.com/knowledge/build-out-packages-roadblocks#names) 6. [Clone Packages](https://help.bionic-ads.com/knowledge/build-out-packages-roadblocks#clone) 7. [Collapse/Expand Packages & Roadblocks](https://help.bionic-ads.com/knowledge/build-out-packages-roadblocks#collapse) 8. [Delete Packages & Roadblocks](https://help.bionic-ads.com/knowledge/build-out-packages-roadblocks#delete) ### Add a Package or Roadblock Within your media plan, you may need to setup Packages or Roadblocks.  The process for both is the same. Here's how: 1. In a Media Plan, click the **Add Placements arrow** 2. Select **Add** **Package (or Roadblock)**. 3. Navigate to the newly created **Line Items**. ![A screenshot of a media plan and the Add Placements dropdown options.](https://help.bionic-ads.com/hs-fs/hubfs/Knowledge%20Base%20Screenshots/Bionic%20for%20Agencies/Build%20Out%20Packages%20and%20Roadblocks/add-package.png?width=670&height=283&name=add-package.png) ![A screenshot a newly created Package in a media plan.](https://help.bionic-ads.com/hs-fs/hubfs/Knowledge%20Base%20Screenshots/Bionic%20for%20Agencies/Build%20Out%20Packages%20and%20Roadblocks/add-package-1.png?width=670&height=331&name=add-package-1.png) ### Build Out Package Details Here's how to build out package details: 1. The first line is the Package Header, Enter the **Program & Rate/Qty** as appropriate. 2. The two subsequent lines represent the individual placements that make up the package; Update the **Program Name for individual placements** if appropriate. 3. Complete the **Placement Details** as you normally would. 4. You can add **Additional Lines within the Package or Roadblock** if necessary.  TIP: You can add additional lines by opting to *Add Package/Roadblock Placement* or *Clone Package/Roadblock Placement*. Cloning is typically the easiest option so you only need to change what's different. ![A screenshot of newly created package line items.](https://help.bionic-ads.com/hs-fs/hubfs/Knowledge%20Base%20Screenshots/Bionic%20for%20Agencies/Build%20Out%20Packages%20and%20Roadblocks/buildout-package.png?width=670&height=216&name=buildout-package.png) ![A screenshot of the action items menu within a package.](https://help.bionic-ads.com/hs-fs/hubfs/Knowledge%20Base%20Screenshots/Bionic%20for%20Agencies/Build%20Out%20Packages%20and%20Roadblocks/buildout-package-1.png?width=670&height=238&name=buildout-package-1.png) ### Adjust Weight of Placements Because the rate is shared across placements, Bionic distributes the total value evenly by default. Weighting allows you to control how that value is allocated across placements. Instead of equal distribution, you can assign relative weight based on cost, percentage, or any ratio you choose. If certain placements should receive more or less of the total value, you can adjust their weights accordingly. Here's how: 1. Enter the weight values in the **Weight fields** of the placements. NOTE: Weight values must be whole numbers. Weights control how the total package value is distributed across placements and should reflect how you want that value allocated (e.g., planned spend or impressions). *For more precise allocation (e.g., cents), scale your values (for example, multiply by 100).* ![A screenshot of a package highlighting how to adjust weight of placements.](https://help.bionic-ads.com/hs-fs/hubfs/Knowledge%20Base%20Screenshots/Bionic%20for%20Agencies/Build%20Out%20Packages%20and%20Roadblocks/adjust-weight.png?width=670&height=216&name=adjust-weight.png) NOTE: Bionic automatically calculates the placement quantities and costs accordingly. ### Move Standalone Placements Into Packages If you have existing placements and discover they need become a package, you can create a package and move the placements into the package. Here's how: 1. If Necessary, [Add New Package/Roadblock.](https://help.bionic-ads.com/knowledge/build-out-packages-roadblocks#add) 2. Update the **Program and Rate/Quantity** if needed. 3. Click, Hold and Drag the **Line Number of the Placement** into the Package. 4. Press **Add to Package**. ![A screenshot of a package in a media plan.](https://help.bionic-ads.com/hs-fs/hubfs/Knowledge%20Base%20Screenshots/Bionic%20for%20Agencies/Build%20Out%20Packages%20and%20Roadblocks/move-standalone-1.png?width=670&height=225&name=move-standalone-1.png) ![A screenshot highlighting how to move a placement into a package.](https://help.bionic-ads.com/hs-fs/hubfs/Knowledge%20Base%20Screenshots/Bionic%20for%20Agencies/Build%20Out%20Packages%20and%20Roadblocks/move-standalone-2.png?width=670&height=183&name=move-standalone-2.png) ![A screenshot of the Add to Package confirmation dialog.](https://help.bionic-ads.com/hs-fs/hubfs/Knowledge%20Base%20Screenshots/Bionic%20for%20Agencies/Build%20Out%20Packages%20and%20Roadblocks/move-standalone-3.png?width=670&height=294&name=move-standalone-3.png) NOTE: Placements can also be removed from packages using Drag and Drop. ### **Update Package Name** By default the Package Name will appear as the Program name + Package (i.e. Forbes Package).  You can edit this Package Name. Here's how: 1. Scroll the the Implementation section of the Media Plan and Find **Naming Convention column**. 2. Hover over the package header's name and Click the **Pencil icon**. 3. Update the **Package Name**. 4. Click **Save**. ![A screenshot of the Naming Convention column in a media plan.](https://help.bionic-ads.com/hs-fs/hubfs/Knowledge%20Base%20Screenshots/Bionic%20for%20Agencies/Build%20Out%20Packages%20and%20Roadblocks/add-package-name.png?width=670&height=356&name=add-package-name.png) ![A screenshot of the Edit Package Naming Convention dialog.](https://help.bionic-ads.com/hs-fs/hubfs/Knowledge%20Base%20Screenshots/Bionic%20for%20Agencies/Build%20Out%20Packages%20and%20Roadblocks/add-package-name-1.png?width=670&height=349&name=add-package-name-1.png) ### **Clone Packages** There are a few ways you can Clone Packages: 1. Clone Individual Package 2. Bulk Clone Packages #### Clone Individual Package: 1. From the Package Header, click on the **Action Item menu**. 2. Select **Clone Package**. NOTE: Your package will be duplicated directly beneath the original package, and you can make changes as needed. ![A screenshot of the Action Items Menu for a package header.](https://help.bionic-ads.com/hs-fs/hubfs/Knowledge%20Base%20Screenshots/Bionic%20for%20Agencies/Build%20Out%20Packages%20and%20Roadblocks/clone-individual-package.png?width=670&height=531&name=clone-individual-package.png) #### Bulk Clone Packages: You can also clone multiple packages simultaneously. Here's How: 1. Check off the **Boxes** next to the Package Header(s) you wish to clone. 2. Click the **Clone button**. 3. Select where to **Clone the Packages**. 4. Choose **Number of Copies**. 5. Color Code **new lines** (optional). 6. Click **Clone**. ![A screenshot detailing how to clone a package using the Clone Button in a media plan.](https://help.bionic-ads.com/hs-fs/hubfs/Knowledge%20Base%20Screenshots/Bionic%20for%20Agencies/Build%20Out%20Packages%20and%20Roadblocks/clone-bulk-placements.png?width=670&height=671&name=clone-bulk-placements.png) ![A screenshot of the Clone Lines dialog.](https://help.bionic-ads.com/hs-fs/hubfs/Knowledge%20Base%20Screenshots/Bionic%20for%20Agencies/Build%20Out%20Packages%20and%20Roadblocks/clone-bulk-placements-1.png?width=670&height=438&name=clone-bulk-placements-1.png) ### **Collapse/Expand Packages & Roadblocks** To condense your media plan you can collapse packages and roadblocks. This will take all of the lines you have dedicated to a package/roadblock and collapse them into one row, the Package Header. Once collapsed, you can expand the package or roadblock to display all lines again. Here's How: 1. Click on the **package (or roadblock) icon**. TIP: Once collapsed only the package header will display. The icon will now show a closed package and the number of placements within the package. ![A screenshot of the Package header icon in a media plan.](https://help.bionic-ads.com/hs-fs/hubfs/Knowledge%20Base%20Screenshots/Bionic%20for%20Agencies/Build%20Out%20Packages%20and%20Roadblocks/expand-packages.png?width=670&height=171&name=expand-packages.png) ### **Delete Packages & Roadblocks** You have different options to how to Delete Packages/Roadblocks within your media plan. Here is an explanation of the different options and how to delete packages/roadblocks: 1. Click on the **Action menu Icon** next to the Package/Roadblock you wish to delete. 2. Select how you'd like to Delete Package/Roadblock: 1. **Delete Only the Package (or Roadblock)** will keep the individual line items so they can be managed independent from each other.  They will no longer be part of a Package or Roadblock. 2. **Package (or Roadblock) and Contents** will delete the ENTIRE Package or Roadblock. ![A screenshot of the Action Items menu highlighting the package delete selections.](https://help.bionic-ads.com/hs-fs/hubfs/Knowledge%20Base%20Screenshots/Bionic%20for%20Agencies/Build%20Out%20Packages%20and%20Roadblocks/delete-packages.png?width=670&height=477&name=delete-packages.png) TIP: Another way to delete a package or roadblock is to use the **Delete** button. To delete ONLY the package header, which will leave you with individual placements for each of the package members, select the JUST the package header row then click **Delete**. To delete the entire package, select ALL lines in the package and click **Delete.** ![A screenshot of how to use the Delete button in a media plan.](https://help.bionic-ads.com/hs-fs/hubfs/Knowledge%20Base%20Screenshots/Bionic%20for%20Agencies/Build%20Out%20Packages%20and%20Roadblocks/delete-packages-tip.png?width=670&height=474&name=delete-packages-tip.png) #### Next Steps: - [Flight Placements & Packages](https://help.bionic-ads.com/knowledge/flight-placements-packages?hsLang=en)     - [Bionic for Agencies](https://help.bionic-ads.com/knowledge/bionic-for-agencies?hsLang=en#main-content) - [Introduction to Bionic](https://help.bionic-ads.com/knowledge/bionic-for-agencies?hsLang=en#introduction-to-bionic) - [Manage Your Advertisers](https://help.bionic-ads.com/knowledge/bionic-for-agencies?hsLang=en#manage-your-advertisers) - [Manage Your Campaigns](https://help.bionic-ads.com/knowledge/bionic-for-agencies?hsLang=en#manage-your-campaigns) - [Create Perfect Media Plans](https://help.bionic-ads.com/knowledge/bionic-for-agencies?hsLang=en#create-perfect-media-plans) - [Manage Your Ads](https://help.bionic-ads.com/knowledge/bionic-for-agencies?hsLang=en#manage-your-ads) - [Manage Your Vendor Database](https://help.bionic-ads.com/knowledge/bionic-for-agencies?hsLang=en#manage-your-vendor-database) - [Automate RFP Workflow](https://help.bionic-ads.com/knowledge/bionic-for-agencies?hsLang=en#automate-rfp-workflow) - [Create Beautiful Flowcharts](https://help.bionic-ads.com/knowledge/bionic-for-agencies?hsLang=en#create-beautiful-flowcharts) - [Share Campaigns With Your Client Teams](https://help.bionic-ads.com/knowledge/bionic-for-agencies?hsLang=en#share-campaigns-with-your-client-teams) - [Report DEI Scorecard](https://help.bionic-ads.com/knowledge/bionic-for-agencies?hsLang=en#report-dei-scorecard) - [Send Electronic Insertion Orders](https://help.bionic-ads.com/knowledge/bionic-for-agencies?hsLang=en#send-electronic-insertion-orders) - [Manage Media Tasks](https://help.bionic-ads.com/knowledge/bionic-for-agencies?hsLang=en#manage-media-tasks) - [Deliver Flawless Naming Conventions](https://help.bionic-ads.com/knowledge/bionic-for-agencies?hsLang=en#deliver-flawless-naming-conventions) - [Automate Ad Server Trafficking](https://help.bionic-ads.com/knowledge/bionic-for-agencies?hsLang=en#automate-ad-server-trafficking) - [Integrate Performance Data](https://help.bionic-ads.com/knowledge/bionic-for-agencies?hsLang=en#integrate-performance-data) - [Monitor Plan Schedules](https://help.bionic-ads.com/knowledge/bionic-for-agencies?hsLang=en#monitor-plan-schedules) - [Monitor Ad Spot Delivery](https://help.bionic-ads.com/knowledge/bionic-for-agencies?hsLang=en#monitor-ad-spot-delivery) - [Monitor Ad Delivery Pacing](https://help.bionic-ads.com/knowledge/bionic-for-agencies?hsLang=en#monitor-ad-delivery-pacing) - [Automate Reporting](https://help.bionic-ads.com/knowledge/bionic-for-agencies?hsLang=en#automate-reporting) - [Deliver Perfect Client Dashboards](https://help.bionic-ads.com/knowledge/bionic-for-agencies?hsLang=en#deliver-perfect-client-dashboards) - [Reconcile Vendor Bills](https://help.bionic-ads.com/knowledge/bionic-for-agencies?hsLang=en#reconcile-vendor-bills) - [Generate Tracking URLs](https://help.bionic-ads.com/knowledge/bionic-for-agencies?hsLang=en#generate-tracking-urls) - [Integrate Your Accounting](https://help.bionic-ads.com/knowledge/bionic-for-agencies?hsLang=en#integrate-your-accounting) - [Administer Your Account](https://help.bionic-ads.com/knowledge/bionic-for-agencies?hsLang=en#administer-your-account) - [Integrate Your Bionic Data](https://help.bionic-ads.com/knowledge/bionic-for-agencies?hsLang=en#integrate-your-bionic-data) - [Customize Bionic for Agencies](https://help.bionic-ads.com/knowledge/bionic-for-agencies?hsLang=en#customize-bionic-for-agencies) - [Troubleshoot Bionic for Agencies](https://help.bionic-ads.com/knowledge/bionic-for-agencies?hsLang=en#troubleshoot-bionic-for-agencies) - [FAQ - Frequently Asked Questions](https://help.bionic-ads.com/knowledge/bionic-for-agencies?hsLang=en#faq-frequently-asked-questions) - [Bionic for Ad Sales](https://help.bionic-ads.com/knowledge/bionic-for-ad-sales?hsLang=en#main-content) - [Get Started](https://help.bionic-ads.com/knowledge/bionic-for-ad-sales?hsLang=en#get-started) - [Respond to an RFP](https://help.bionic-ads.com/knowledge/bionic-for-ad-sales?hsLang=en#respond-to-an-rfp) - [Manage Your Programs](https://help.bionic-ads.com/knowledge/bionic-for-ad-sales?hsLang=en#manage-your-programs) - [Manage Ad Sales Users](https://help.bionic-ads.com/knowledge/bionic-for-ad-sales?hsLang=en#manage-ad-sales-users) - [Handle Orders](https://help.bionic-ads.com/knowledge/bionic-for-ad-sales?hsLang=en#handle-orders) - [Understand Program Performance](https://help.bionic-ads.com/knowledge/bionic-for-ad-sales?hsLang=en#understand-program-performance) - [Benchmark Your Performance](https://help.bionic-ads.com/knowledge/bionic-for-ad-sales?hsLang=en#benchmark-your-performance) - [Handle Sales Leads](https://help.bionic-ads.com/knowledge/bionic-for-ad-sales?hsLang=en#handle-sales-leads) - [Troubleshoot Bionic for Ad Sales](https://help.bionic-ads.com/knowledge/bionic-for-ad-sales?hsLang=en#troubleshoot-bionic-for-ad-sales) - [Bionic for Advertisers](https://help.bionic-ads.com/knowledge/bionic-for-advertisers?hsLang=en#main-content) - [Introduction to Bionic for Advertisers](https://help.bionic-ads.com/knowledge/bionic-for-advertisers?hsLang=en#introduction-to-bionic-for-advertisers) - [Manage Agency Teams](https://help.bionic-ads.com/knowledge/bionic-for-advertisers?hsLang=en#manage-agency-teams) - [Manage Campaign for Advertisers](https://help.bionic-ads.com/knowledge/bionic-for-advertisers?hsLang=en#manage-campaign-for-advertisers) - [Build Advertiser Flowcharts](https://help.bionic-ads.com/knowledge/bionic-for-advertisers?hsLang=en#build-advertiser-flowcharts) - [Monitor Schedules for Advertisers](https://help.bionic-ads.com/knowledge/bionic-for-advertisers?hsLang=en#monitor-schedules-for-advertisers) - [Monitor Media Investment Patterns](https://help.bionic-ads.com/knowledge/bionic-for-advertisers?hsLang=en#monitor-media-investment-patterns) - [Monitor Performance for Advertisers](https://help.bionic-ads.com/knowledge/bionic-for-advertisers?hsLang=en#monitor-performance-for-advertisers) [![Bionic Logo](https://help.bionic-ads.com/hs-fs/hubfs/Bionic-Logo-160x52.png?width=73&height=24&name=Bionic-Logo-160x52.png "Bionic Logo")](https://www.bionic-ads.com/) Bionic Help Center Copyright © 2025, Bionic Advertising Systems