Establish Placement KPI Goals

Here's How to Establish Placement KPIs in Bionic for Agencies.

KPI columns give you the ability and track KPIs critical to the success of your placements.

While your media plan will automatically include KPIs driven by how your cost methods, you may have added multiple KPIs critical for measuring the performance your placements.

In this article we will cover:

1. Add Campaign KPIs
2. Edit Placement KPIs

Add Campaign KPIs

Here's how to add KPIs a media plan:

1. Go to the KPI columns section in the Settings Tab of a Campaign.
2. Press the Select KPIs button.
3. Select the KPIs from list you want to track.
4. Press Done.

Edit Placement KPIs

Within your media plan, goals for individual placements can be entered.  Here's how:

1. In a media plan, navigate to the KPIs section.
2. Set Goals by either:
   1. Entering your desired Cost Efficiency goal and Bionic will calculate the quantity necessary to achieve that goal. 
   2. Or enter the Quantity goal and Bionic will calculate the Cost Efficiency.