--- title: Assign Sales Leads description: Here's how to assign sales leads to an owner in Bionic for Ad Sales. --- [Skip to content](https://help.bionic-ads.com/knowledge/assign-sales-leads#main-content) [![Bionic-Logo-184x60-white.png\]](https://help.bionic-ads.com/hs-fs/hubfs/Bionic-Logo-184x60-white.png?height=40&name=Bionic-Logo-184x60-white.png)](https://help.bionic-ads.com/knowledge?hsLang=en) Open main navigation Close main navigation - [Go to Bionic Website](https://www.bionic-ads.com/) [Go to Bionic Website](https://www.bionic-ads.com/) Hello. How can we help you? - There are no suggestions because the search field is empty. 1. [Bionic Knowledge Base](https://help.bionic-ads.com/knowledge?hsLang=en) 2. [Bionic for Ad Sales](https://help.bionic-ads.com/knowledge/bionic-for-ad-sales?hsLang=en) 3. [Handle Sales Leads](https://help.bionic-ads.com/knowledge/bionic-for-ad-sales?hsLang=en#handle-sales-leads) # Assign Sales Leads ## Here's how to assign sales leads to an owner in Bionic for Ad Sales. Every sales lead has an owner. You can assign or re-assign the owner as follows. ### Initiate Assignment 1. [View Your Sales Leads](https://help.bionic-ads.com/knowledge/view-your-sales-leads?hsLang=en). 2. Select one or more sales leads. 3. Click the **Assign** button. [![Screenshot of the Leads Tab. An arrow is pointing to checkboxes next to each lead, while another arrow points to the "assign" button.](https://help.bionic-ads.com/hubfs/image-png-Nov-18-2022-01-15-01-1903-PM.png)](https://help.bionic-ads.com/hubfs/Knowledge%20Base%20Screenshots/Bionic%20for%20Ad%20Sales/Assign%20Sales%20Leads/Initiate.png?hsLang=en) #### Make the Assignment After clicking the **Assign** button, the "Assign Lead" dialog will pop up. 1. Select the new owner. 2. Click the **Assign Lead** button. [![Screenshot of the "Assign Lead" dialog window. There is 1 arrow pointing to a user that can be selected, and another arrow pointing to the "Assign Lead" button.](https://help.bionic-ads.com/hubfs/image-png-Nov-18-2022-01-18-02-5662-PM.png)](https://help.bionic-ads.com/hubfs/Knowledge%20Base%20Screenshots/Bionic%20for%20Ad%20Sales/Assign%20Sales%20Leads/Make%20assignment.png?hsLang=en) #### Add a Missing Owner If you don't see the new owner on the list: 1. Click the "add a new member" link 2. You'll land on the page where you can [Manage Ad Sales Users](https://help.bionic-ads.com/knowledge/manage-ad-sales-users?hsLang=en). 3. Add the sales rep as a new user. 4. Return to the leads tab. 5. [Assign the lead](https://help.bionic-ads.com/knowledge/assign-sales-leads#Assign) to the new user. [![Screenshot of the "Assign Lead" dialog box. There is an arrow pointing to "Add a new member".](https://help.bionic-ads.com/hubfs/image-png-Nov-18-2022-01-21-01-2311-PM.png)](https://help.bionic-ads.com/hubfs/Knowledge%20Base%20Screenshots/Bionic%20for%20Ad%20Sales/Assign%20Sales%20Leads/Add%20missing%20owner.png?hsLang=en) ### Previous Step: - [View Your Sales Leads](https://help.bionic-ads.com/knowledge/view-your-sales-leads?hsLang=en) ### Next Step: - [Discard Sales Leads](https://help.bionic-ads.com/knowledge/discard-sales-leads?hsLang=en) - [Bionic for Agencies](https://help.bionic-ads.com/knowledge/bionic-for-agencies?hsLang=en#main-content) - [Introduction to Bionic](https://help.bionic-ads.com/knowledge/bionic-for-agencies?hsLang=en#introduction-to-bionic) - [Manage Your Advertisers](https://help.bionic-ads.com/knowledge/bionic-for-agencies?hsLang=en#manage-your-advertisers) - [Manage Your Campaigns](https://help.bionic-ads.com/knowledge/bionic-for-agencies?hsLang=en#manage-your-campaigns) - [Create Perfect Media Plans](https://help.bionic-ads.com/knowledge/bionic-for-agencies?hsLang=en#create-perfect-media-plans) - 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[Automate Ad Server Trafficking](https://help.bionic-ads.com/knowledge/bionic-for-agencies?hsLang=en#automate-ad-server-trafficking) - [Integrate Performance Data](https://help.bionic-ads.com/knowledge/bionic-for-agencies?hsLang=en#integrate-performance-data) - [Monitor Plan Schedules](https://help.bionic-ads.com/knowledge/bionic-for-agencies?hsLang=en#monitor-plan-schedules) - [Monitor Ad Spot Delivery](https://help.bionic-ads.com/knowledge/bionic-for-agencies?hsLang=en#monitor-ad-spot-delivery) - [Monitor Ad Delivery Pacing](https://help.bionic-ads.com/knowledge/bionic-for-agencies?hsLang=en#monitor-ad-delivery-pacing) - [Automate Reporting](https://help.bionic-ads.com/knowledge/bionic-for-agencies?hsLang=en#automate-reporting) - [Deliver Perfect Client Dashboards](https://help.bionic-ads.com/knowledge/bionic-for-agencies?hsLang=en#deliver-perfect-client-dashboards) - [Reconcile Vendor Bills](https://help.bionic-ads.com/knowledge/bionic-for-agencies?hsLang=en#reconcile-vendor-bills) - [Generate Tracking URLs](https://help.bionic-ads.com/knowledge/bionic-for-agencies?hsLang=en#generate-tracking-urls) - [Integrate Your Accounting](https://help.bionic-ads.com/knowledge/bionic-for-agencies?hsLang=en#integrate-your-accounting) - [Administer Your Account](https://help.bionic-ads.com/knowledge/bionic-for-agencies?hsLang=en#administer-your-account) - [Integrate Your Bionic Data](https://help.bionic-ads.com/knowledge/bionic-for-agencies?hsLang=en#integrate-your-bionic-data) - [Customize Bionic for Agencies](https://help.bionic-ads.com/knowledge/bionic-for-agencies?hsLang=en#customize-bionic-for-agencies) - [Troubleshoot Bionic for Agencies](https://help.bionic-ads.com/knowledge/bionic-for-agencies?hsLang=en#troubleshoot-bionic-for-agencies) - [FAQ - Frequently Asked Questions](https://help.bionic-ads.com/knowledge/bionic-for-agencies?hsLang=en#faq-frequently-asked-questions) - [Bionic for Ad Sales](https://help.bionic-ads.com/knowledge/bionic-for-ad-sales?hsLang=en#main-content) - [Get Started](https://help.bionic-ads.com/knowledge/bionic-for-ad-sales?hsLang=en#get-started) - [Respond to an RFP](https://help.bionic-ads.com/knowledge/bionic-for-ad-sales?hsLang=en#respond-to-an-rfp) - [Manage Your Programs](https://help.bionic-ads.com/knowledge/bionic-for-ad-sales?hsLang=en#manage-your-programs) - [Manage Ad Sales Users](https://help.bionic-ads.com/knowledge/bionic-for-ad-sales?hsLang=en#manage-ad-sales-users) - [Handle Orders](https://help.bionic-ads.com/knowledge/bionic-for-ad-sales?hsLang=en#handle-orders) - [Understand Program Performance](https://help.bionic-ads.com/knowledge/bionic-for-ad-sales?hsLang=en#understand-program-performance) - [Benchmark Your Performance](https://help.bionic-ads.com/knowledge/bionic-for-ad-sales?hsLang=en#benchmark-your-performance) - [Handle Sales Leads](https://help.bionic-ads.com/knowledge/bionic-for-ad-sales?hsLang=en#handle-sales-leads) - [Troubleshoot Bionic for Ad Sales](https://help.bionic-ads.com/knowledge/bionic-for-ad-sales?hsLang=en#troubleshoot-bionic-for-ad-sales) - 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