Establish Advertiser DEI Goals

Here's how to Establish Advertiser DEI Goals in Bionic for Agencies.

The Diversity, Equity, and Inclusion (DEI) categories available in Bionic help you to define your client's DEI initiatives and track how well your media plans meet the goals for each category.

The Program listings in Bionic have been classified to identify specific DEI categories they represent. By setting client goals and building media plans, Bionic will automatically calculate the budget for each DEI category, track actual spend against the categories, calculate the share of campaign budget, variance, and percent attainment from the DEI goals.

In this article, we'll cover:

1. Set Advertiser DEI Goals
2. Identify DEI Programs

Set Advertiser DEI Goals

Here's how to establish Advertiser DEI goals:

1. In the Advertiser you wish to set DEI goals, go to the Settings tab.
2. Click on DEI Goals section.
3. Enter the Percentage Share for each Group.

Identify DEI Programs

As Bionic categorizes each Program with the applicable DEI group, you can easily find Programs to help meet DEI objectives.

Here's how to identify DEI programs in Bionic:

1. Click on a DEI Group name.
2. View the filtered list of Programs identified for that Group.

Next Steps:

• Generate DEI Scorecard
• Report Your DEI Scorecard