Generate DEI Scorecard

Here's how to Generate DEI Scorecard in Bionic for Agencies.

In Bionic, you have a DEI scorecard tool that tracks process on media supplier diversity initiatives while media planning and media buying. 

The DEI scorecard is available when making media placement decisions, analyzing media plans, presenting media authorizations for approval and reporting on media spending. It is continually updated as you formulate your media plan.

In this article, we'll cover how to establish DEI goals as well as reporting your DEI scorecard.

Table of Contents:

1. Establish Advertiser DEI Goals
2. Report Your DEI Scorecard

Establish Advertiser DEI Goals

To establish yours or your client's DEI goals, you will need to be at the Advertiser level. At the Advertiser level, you will be able to set your DEI goals and identify DEI programs.

Learn more here: Establish Advertiser DEI Goals.

Report Your DEI Scorecard

Based on your Client DEI Goals, each campaign will automatically calculate the budget for each DEI category based on the Programs and costs built out in your media plan. Each campaign will provide a detailed scorecard comparing how your media plan DEI budgets align with your client's DEI goals.

Learn more here: Report Your DEI Scorecard.