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      Set Advertiser Default Agency Compensation

      Here's how to set advertiser default agency compensation in Bionic for Agencies.

      Learn in Bionic Academy: Manage Your Advertisers - The Basics Course

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      If you have Agency Compensation that consistently occurs for a particular Advertiser, you can set it up in the Advertiser settings to ensure it carries into each campaign that you create for that advertiser.

      Setting this will allow you to separate agency compensation costs from the Net Cost to account for each independently. These will sum together with Production Costs to give you Total Media Cost.  You can select multiple Agency Compensation Costs if this Advertiser has varying compensation plans.

      You can always override these defaults in individual campaigns, or even individual placements as needed.

      In this article, we'll learn how to:

      1. Add Advertiser Default Agency Compensation
      2. Set Default Values
      3. Reorder Agency Compensation
      4. Remove Agency Compensation

      Add Advertiser Default Agency Compensation

      Here's how to add advertiser default production costs:

      1. Click on the Settings Tab of an Advertiser.
      2. Go to the Agency Compensation section.
      3. If you have a Fixed Campaign Fee, you can enter the Rate in the provided field.
      4. If you have compensation plans based on a % and/or Flat Line Items fees:
        1. Click Agency Comp Fees button.
        2. Choose Your Agency Compensation Fees.
        3. Press Done.

      A screenshot of the agency compensation costs section in the settings tab of an Advertiser.

      A screenshot of the Select Agency Comp Fees button.

      A screenshot of the Agency Compensation Costs dialog.

      NOTE: If you need to create a new agency compensation fee structure and are an Administrator of the Org, learn more here to manage cost columns.

      NOTE: You can override these defaults at the campaign and individual line item level.

      Set Default Values

      Upon selecting the default Agency Compensation you want, you can also modify the default Rate to be used for this Advertiser (if different from the Cost default). This is optional as you can also leave it blank. Here's how:

      1. Click within the Rate Column to update the default Rate.

      A screenshot of the default agency compensation costs selected for an advertiser

      NOTE: These default values can be changed for individual campaigns and at the line items level.

       

      TIP: When you have a combination of Net & Gross buys, and your commission could vary between Net or Gross, use the Gross % option & adjust your "Discount" to 0% for Net buys.

       

      Reorder Agency Compensation

      Here's how change the order in which agency compensation fees appear in your media plan:

      1. Hover over the Agency Compensation.
      2. Click and Drag the Agency Compensation to change the order.

      A screenshot of selected agency compensation costs and how to re-order them.

       

      Remove Agency Compensation

      Here's how to remove default agency compensation fees from the Advertiser if they are not wanted going forward:

      1. Hover over the Agency Compensation.
      2. Click on Remove.

      A screenshot of selected agency compensation costs and how to remove them.

      Next Steps