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      Update Program Products

      Here's how to update the list of advertising products for each of your advertising programs in the Bionic catalog.

      Table of Contents

      1. Access Your Products
      2. Add a New Product
        1. Enter Product Details
        2. Add Advanced Product Details
      3. Edit Your Products
        1. Delete a Product

      The Products tab on your Program displays the spectrum of advertising opportunities you offer for this program across all channels. Each type of banner ad, print ad, etc. will be listed out individually, giving media planners a sense of what you offer.

      This list of products will be available when you create proposals and when media planners use this program in their plans, saving everyone time and effort.

      You will need to include at least one product, but should at least include all primary offerings.

      You can add, edit, and remove Products as needed.

       

      Access Your Products

      1. Log into Bionic for Ad Sales
      2. Click on the Programs tab
      3. Select the program you wish to add/edit products on
      4. Click on the Products tab

      Screenshot of the Programs tab. Arrows are pointing to the different programs available.

      Screenshot of the Products tab being highlighted.

      Add a New Product

      To add a New Product:

      1. Access the Products tab
      2. Click the Add New Product button.

      Screenshot of Products tab zoomed in on button that says "Add New Product"

      Enter Product Details

      Enter the details of the product. This box can be used for any channels you offer including digital, print, OOH, broadcast, and social.

       

      Screenshot of Add a New Product screen. There is a number in each field that corresponds with the list below this screenshot.

      1. Name - The simple product name such as Leaderboard (digital), Quarter Page (print), Sponsored Post (social), Billboard (OOH). For broadcast, you can opt to list out all options such as shows you can buy, or you can generically use TV Spot or Radio Spot.
      2. Channel - Select the appropriate channel from the list provided. If there isn't a related channel, use the Other option. You can request new channels by contacting Bionic Customer Support.
      3. Ad Unit - Some channels will offer a list of Ad Unit options to choose from. You can choose from that list when available, or manually enter a new Ad Unit.
      4. Rate - This will include Rate, Method, and Gross/Net. You may enter Rate Card rates here, and adjust as appropriate for specific proposals.
      5. Method - This will reflect how the cost should calculate. Choose from options such as Cost Per N, Each, Flat, Time Based, and more.
      6. Gross/Net - Select whether this price is reflective of a Gross Rate or Net Rate.
      7. Reach/mo - Enter the Reach per month for this product. This number can be changed for specific proposals.
      8. Impressions/mo - Enter the Impression per month for this product. This number can be changed for specific proposals.
      9. Ad Specs - Enter the ad specifications for this product. You can copy/paste from another document as needed. It is limited to 4,000 characters.
      10. Advanced Options - You can expand the Advanced options to include more detail typically related to broadcast products.

      Add Advanced Product Details

      Press the Advanced link to expand the box.

      Screenshot of the Add a New Product under the Advanced section. Each field has a corresponding number to the list below.

      1. Market - Start typing the market and select from the list. Bionic includes cable, Nielsen, US Census, and other markets. Additional markets can be added upon request - just contact Bionic Customer Support.
      2. Population - Enter the population for the market selected.
      3. Rating - Enter the Rating for this specific product.
      4. Weekparts - Select the days of the week this product is available.
      5. Dayparts - Identify the applicable times.

      Use Dayparts

      1. Click in the Dayparts box
      2. Identify the daypart scheme to use
      3. Once you select the applicable scheme, select the appropriate time option from the list, or enter a custom time.

      Screenshot of the "Add a New Product" pop-up and its fields.

      Screenshot of Dayparting scheme options that are available to choose.

       

      Screenshot of Dayparting time frames that can be picked.

      Save a Product

      Once complete, press the Add Product button to save your changes.

      Screenshot of the Add a Product screen. "Add Product" button is highlighted at the bottom of the screen.

      Edit Your Products

      You may update the details of any existing products by editing them.

      1. Access your Products
      2. Click on the Product you wish to edit
      3. Make any changes you need to make
      4. Press the Save Product button.
      Screenshot of the Products tab in a program. The different products are highlighted.

      Screenshot of the product edit window showing fields to edit as well as the Save Product button.

      Delete a Product

      If any products are listed that should not be included on this program, you can easily delete them.

      1. Access your Products
      2. Select the product(s) you want to delete.
      3. Press the Delete button at the top of the page.
      4. The product will be removed from the listing.

      Screenshot of Product tab. There is a checkmark in a box next to a product. The "Delete" button is highlighted, indicating one can delete this product.

       

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