Here is how set up Bionic to receive performance data for Bionic for Agencies.
Integrating your performance data into Bionic enables you to monitor your ad delivery pacing and track KPI performance. Bionic will utilize your planned spend and metrics and compare it, down to the day, against the performance reported back by the ad delivery source. You can then review the pacing and performance data through various views and charts built directly in Bionic, or use our integration with Looker Data Studio. It will also assist you with the reconciliation process down the line.
There is some initial set up required to get integrations rolling. Once they are established, the process can typically be seamless. Below will highlight the steps necessary to set up the integrations and get the data tied together. Once completed, there should be a seamless connection that will update your performance data nightly for most integrations.
Table of Contents
- Set Up Media Plan Placements
- Configure Your Performance Integrations
- Configure A New Performance Integration
- Define the Integrations for Specific Advertisers and Campaigns
- Map the Data
Set Up Media Plan Placements
If you have not yet built out media plan placements, Bionic won’t have anything to tie the data to. In order for the performance data to be useful, you will need to define the placement goals – Rates, Quantities, KPI goals, as applicable to the type of buy.
It is important to understand that Bionic is designed to work in a 1:1 relationship. Each Bionic Placement has a corresponding equivalent that performance data will relate to. For example, if you have 5 Google Ads campaigns, there should be 5 corresponding placements in Bionic. If there are 20 placements in Google Campaign Manager, there will be 20 equal placements in Bionic. This logic can be applied to all types of media.
If you have not yet built out your placements and need help, you can get started here: Learn About Media Plans.
Configure Performance Integrations
The first part of the integration set up will entail defining which integrations you need. This is easiest to set up in the Administration area.
The detailed steps can be found here: Configure Your Performance Integration.
Configure A New Performance Integration
If you find that a particular integration does not already exist in Bionic, we can easily add it with your help.
To get the process started, check out the instructions here: Configure a New Performance Integration.
Define the Integrations for Specific Advertisers and Campaigns
For each campaign that will be receiving performance data, you need to define which integrations it will be utilizing. This process will add the necessary mapping columns to your campaign for each integration.
Once you have the integrations established, you are able to:
- Define which integrations should be used for each Advertiser
You can establish default integrations for each Advertiser. By setting defaults, these will carry into NEW campaigns that you create for this Advertiser so you don't have to define them every time you create a campaign. - Define which integrations should be used for each Campaign
If defaults were not established for the Advertiser at the time the campaign was created, or if you need to override the defaults to add or remove integrations, you are able to define integrations at the campaign level to represent the integrations the campaign requires.
Map the Data
When Bionic receives the data from the platform (or other source), we need to know which placement to tie the data to. This mapping process can be done manually, or can be automated.
To map your data, follow the instructions here: Map Performance Data.