Manage Campaigns for Advertisers

Here's How to Manage Campaigns in Bionic for Advertisers.

In Bionic for Advertisers, a Campaign is the container that houses the media investment data for each of your marketing initiatives. 

Your agency will set up campaigns based on the initiative, which is often tied to a budget.  For example, monthly, quarterly, or annual budgets, or specific promotion or event.

The campaign will contain your media plan, ads, flowchart views, schedules, allocation charts, and performance data.

Table of Contents

1. Understand Campaign Overview and Its Media Plan
2. Manage Campaign Views For Advertiser
3. Review Budgets in Campaigns for Advertisers

Understand Campaign Overview and Its Media Plan

In Bionic for Agencies, the Campaigns tab list all of the campaigns created within your Agency Team(s). You can get an overview of the high-level information for each campaign. Here's how:

1. In the Campaigns Tab, click on the Campaign Name to review that campaign.

Campaign Overview Tab

The Campaign Overview tab provides a quick overview of the high-level information regarding the campaign.  This can offer team members quick insights into the objectives, strategic goals, and KPIs for the campaign.  It also outlines budget, flight dates, contacts, channels, and geography. 

Media Plan Tab

In the Media Plan tab of the campaign, you will see the complete details of the media plan.  It gives you insight into every placement, cost, and much more.

Manage Campaign Views For Advertiser

As mentioned, the Campaigns Tab displays all of your campaigns across all Agency team(s).  It provides a number of options to make finding and managing your campaigns easier.

Learn more here: Manage Campaign Views for Advertisers.

Review Budgets in Campaigns for Advertisers

The Budget Tab in a Campaign enables your agency to break out your overall budget into segments based on your needs.

Learn more here: Review Budgets in Campaigns for Advertisers.