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Integrate with Microsoft Ads

Here's How to Get Data from Microsoft Ads into Bionic for Agencies.

The integration with Microsoft Advertising will enable you to connect with Microsoft Advertising via an API to automate the connection process and data delivery.

In this help article, we'll cover the steps on how to connect Microsoft Advertising:

  1. Setup Microsoft Advertising Integration

Setup Microsoft Advertising Integration

The connection to Microsoft Advertising is completed during the integration setup process. Microsoft Advertising requires a separate connection for each advertiser account (think of each as a unique account number), so a separate integration must be created for each one.
 

If you have an advertiser in Bionic with sub-advertisers, only one Microsoft Advertising integration is needed for all of them, provided they all use the same Microsoft Advertising account. 

  1. Go to your Administration section.
  2. Select the Integrations Tab.
  3. Click on the Add Integration Button.
  4. Select Microsoft Advertising.
  5. Press Next.
  6. Press Connect.
    NOTE: Some authorization screens may reference Supermetrics, which powers the integration used by Bionic.
  7. Follow the login prompt for Microsoft Advertising.
  8. Select the Advertiser Account to tie the connection with.
  9. Enter an Integration Name. (NOTE: This should be named clearly to define which advertiser account it is related to.)
  10. Select the appropriate Available To permission: Select All Advertisers if this integration will be used for more than one advertiser or Select a Specific Advertiser if ONLY THIS advertiser will use this integration.
  11. Press Add Integration.

A screenshot of how to access the Administration page.

A screenshot of the Add Integration button in the Integrations Tab of the Administration page.

microsoft-advertising-step1-add-integration-annotated
microsoft-advertising-step2-connect-integration-annotatedmicrosoft-advertising-step3-authorize-integration-annotated

Here is how data will map from Microsoft Ads to Bionic:

Microsoft Ads Field Bionic Field Notes
Date

Date

 Date of results
Campaign ID Source Campaign ID Used for mapping to Source ID
Campaign -- Used for mapping to Bionic Placement ID <BA:ID>
Spend Net Media Cost See Net Media Cost Actuals Based on Cost Method
Impressions Impressions  
Clicks Clicks  
Conversions Conversions