--- title: Add a New Program description: Here's how to add a new program to your catalog of advertising programs. --- [Skip to content](https://help.bionic-ads.com/knowledge/add-a-new-program#main-content) [![Bionic-Logo-184x60-white.png\]](https://help.bionic-ads.com/hs-fs/hubfs/Bionic-Logo-184x60-white.png?height=40&name=Bionic-Logo-184x60-white.png)](https://help.bionic-ads.com/knowledge?hsLang=en) Open main navigation Close main navigation - [Go to Bionic Website](https://www.bionic-ads.com/) [Go to Bionic Website](https://www.bionic-ads.com/) Hello. How can we help you? - There are no suggestions because the search field is empty. 1. [Bionic Knowledge Base](https://help.bionic-ads.com/knowledge?hsLang=en) 2. [Bionic for Ad Sales](https://help.bionic-ads.com/knowledge/bionic-for-ad-sales?hsLang=en) 3. [Manage Your Programs](https://help.bionic-ads.com/knowledge/bionic-for-ad-sales?hsLang=en#manage-your-programs) # Add a New Program ## Here's how to add a new program to your catalog of advertising programs. You will need to add Programs when new advertising opportunities arise not already included in Bionic. This could be a new website, publication, programmatic or social platform, TV, or radio station. The program will contain all of the pertinent information related to advertising through that brand, including products, rates, contacts and more. ### Table of Contents 1. [Add a Program](https://help.bionic-ads.com/knowledge/add-a-new-program#Add) 1. [Give Your Program a Name](https://help.bionic-ads.com/knowledge/add-a-new-program#Name) 2. [Program Settings](https://help.bionic-ads.com/knowledge/add-a-new-program#Settings) 3. [Contacts](https://help.bionic-ads.com/knowledge/add-a-new-program#Contacts) 4. [Profile](https://help.bionic-ads.com/knowledge/add-a-new-program#Profile) 5. [Products](https://help.bionic-ads.com/knowledge/add-a-new-program#Products) 2. [Publish Your Program](https://help.bionic-ads.com/knowledge/add-a-new-program#Publish) ### Add a Program 1. Go to your Programs tab. 2. Click the **Add Program** button. [![Screenshot of Programs tab. "Add Program" button has been highlighted.](https://bionicplanner.zendesk.com/hc/article_attachments/360050164234/AddProgramButton.png)](https://help.bionic-ads.com/hubfs/Knowledge%20Base%20Screenshots/Bionic%20for%20Ad%20Sales/Add%20a%20New%20Program/Add%20a%20Program%20button.png?hsLang=en) ### Give Your Program a Name In the Add New Program box, enter the name of the Program. [![Screenshot of the "Add New Program" dialog box.](https://bionicplanner.zendesk.com/hc/article_attachments/360050164354/AddProgramBox.png)](https://help.bionic-ads.com/hubfs/Knowledge%20Base%20Screenshots/Bionic%20for%20Ad%20Sales/Add%20a%20New%20Program/Give%20program%20a%20name.png?hsLang=en) As with your children, it's important to give your programs a good name. The name should make it easy for a media planner to find it in a search. It should also look good in a media plan. Here are some sample names you can use to help you: - Brand or publication: Facebook, Men's Health (include country if primary focus is to a specific country outside of the US) - Local publications: Almanac Weekly Kingston NY (include town & state / country for clarity) - TV Station: WATE TV Knoxville TN (include town & state / country for clarity) - Radio Station: 100.1 FM KJBI Pierre SD (include town & state / country for clarity) Press **Add Program** when complete. Once complete, you will fill out each section of the program details. ### Program Settings Program Setting provide general information about this program including the name, website, reach, impressions, description, and ordering information. You can also upload an image to represent the brand visually. [![Screenshot of the "settings" tab in a program](https://bionicplanner.zendesk.com/hc/article_attachments/360050164574/ProgramSettingsGeneral.png)](https://help.bionic-ads.com/hubfs/Knowledge%20Base%20Screenshots/Bionic%20for%20Ad%20Sales/Add%20a%20New%20Program/Program%20settings.png?hsLang=en) **Tip:** Detailed instructions and information about this section can be found [here](https://bionicplanner.zendesk.com/hc/en-us/articles/360037848694). ### Contacts Contacts will provide media planners the name, email, and phone of any sales contacts that should be listed on this program. You can opt to provide 1 or 2 key contacts that will pass along sales opportunities to appropriate sales staff, or you can list out all sales staff. [![Screenshot of the "Contacts" tab and its contents in a program.](https://help.bionic-ads.com/hs-fs/hubfs/undefined-Apr-24-2023-04-03-18-4228-PM.png?width=688&height=129&name=undefined-Apr-24-2023-04-03-18-4228-PM.png)](https://help.bionic-ads.com/hubfs/Knowledge%20Base%20Screenshots/Bionic%20for%20Ad%20Sales/Add%20a%20New%20Program/Contacts.png?hsLang=en) **Note:** Keep your contacts up-to-date! Media buyers use this contact information for sales questions, RFPs, and orders. **Tip:** Detailed instructions and information about this section can be found [here](https://help.bionic-ads.com/knowledge/update-program-contacts?hsLang=en). ### Profile The profile highlights important demographic, firmographic, and/or geographic information about this brand's customers, viewers, visitors, etc. as appropriate. Media planners love to have a general idea of the type of people they will be marketing to when buying through you. [![Screenshot of the "Profile" tab in a program. Profile information is shown.](https://help.bionic-ads.com/hs-fs/hubfs/undefined-Apr-24-2023-04-03-18-2567-PM.png?width=559&height=550&name=undefined-Apr-24-2023-04-03-18-2567-PM.png)](https://help.bionic-ads.com/hubfs/Knowledge%20Base%20Screenshots/Bionic%20for%20Ad%20Sales/Add%20a%20New%20Program/Profile.png?hsLang=en) **Tip:** Detailed instructions and information about this section can be found [here](https://help.bionic-ads.com/knowledge/update-program-profile?hsLang=en). ### Products Product represent the advertising opportunities offered within this brand across all channels. Whether it's a Leaderboard, TV Spots, Full Page print ad, or Billboard, you will want to include all main product options you offer. You can also provide rate card rates, reach & impressions, ad specs, and more. This data will be available for use when building your proposals, as well as for planners researching and building their media plans. [![Screenshot of the "Products" tab and its contents shown.](https://help.bionic-ads.com/hubfs/undefined-Apr-24-2023-04-03-18-6052-PM.png)](https://help.bionic-ads.com/hubfs/Knowledge%20Base%20Screenshots/Bionic%20for%20Ad%20Sales/Add%20a%20New%20Program/Products.png?hsLang=en) **Tip:** Detailed instructions and information about this section can be found [here](https://help.bionic-ads.com/knowledge/update-program-products?hsLang=en). ### Publish Your Program Once your program has been created, you will want to publish it so that media buyers can find it in their catalog.  1. Go to your Programs list. 2. Check the box next to the program you wish to publish. 3. Press the **Publish** button. 4. Press the **Yes, Publish Program** button. **[![Screenshot of the Programs tab with the "Publish Program" window shown.](https://help.bionic-ads.com/hs-fs/hubfs/undefined-May-12-2023-06-27-00-1833-PM.png?width=688&height=302&name=undefined-May-12-2023-06-27-00-1833-PM.png)](https://help.bionic-ads.com/hubfs/Knowledge%20Base%20Screenshots/Bionic%20for%20Ad%20Sales/Add%20a%20New%20Program/Publish%20program.png?hsLang=en)** ### Previous Step: - [Manage Your Advertising Programs](https://help.bionic-ads.com/knowledge/manage-your-advertising-programs?hsLang=en) ### Next Step: - [Update Program Settings](https://help.bionic-ads.com/knowledge/update-program-settings?hsLang=en) - [Bionic for Agencies](https://help.bionic-ads.com/knowledge/bionic-for-agencies?hsLang=en#main-content) - [Introduction to Bionic](https://help.bionic-ads.com/knowledge/bionic-for-agencies?hsLang=en#introduction-to-bionic) - [Manage Your Advertisers](https://help.bionic-ads.com/knowledge/bionic-for-agencies?hsLang=en#manage-your-advertisers) - [Manage Your Campaigns](https://help.bionic-ads.com/knowledge/bionic-for-agencies?hsLang=en#manage-your-campaigns) - [Create Perfect Media Plans](https://help.bionic-ads.com/knowledge/bionic-for-agencies?hsLang=en#create-perfect-media-plans) - [Manage Your Ads](https://help.bionic-ads.com/knowledge/bionic-for-agencies?hsLang=en#manage-your-ads) - [Manage Your Vendor Database](https://help.bionic-ads.com/knowledge/bionic-for-agencies?hsLang=en#manage-your-vendor-database) - [Automate RFP Workflow](https://help.bionic-ads.com/knowledge/bionic-for-agencies?hsLang=en#automate-rfp-workflow) - [Create Beautiful Flowcharts](https://help.bionic-ads.com/knowledge/bionic-for-agencies?hsLang=en#create-beautiful-flowcharts) - [Share Campaigns With Your Client Teams](https://help.bionic-ads.com/knowledge/bionic-for-agencies?hsLang=en#share-campaigns-with-your-client-teams) - [Report DEI Scorecard](https://help.bionic-ads.com/knowledge/bionic-for-agencies?hsLang=en#report-dei-scorecard) - [Send Electronic Insertion Orders](https://help.bionic-ads.com/knowledge/bionic-for-agencies?hsLang=en#send-electronic-insertion-orders) - [Manage Media Tasks](https://help.bionic-ads.com/knowledge/bionic-for-agencies?hsLang=en#manage-media-tasks) - [Deliver Flawless Naming Conventions](https://help.bionic-ads.com/knowledge/bionic-for-agencies?hsLang=en#deliver-flawless-naming-conventions) - [Automate Ad Server Trafficking](https://help.bionic-ads.com/knowledge/bionic-for-agencies?hsLang=en#automate-ad-server-trafficking) - [Integrate Performance Data](https://help.bionic-ads.com/knowledge/bionic-for-agencies?hsLang=en#integrate-performance-data) - [Monitor Plan Schedules](https://help.bionic-ads.com/knowledge/bionic-for-agencies?hsLang=en#monitor-plan-schedules) - [Monitor Ad Spot Delivery](https://help.bionic-ads.com/knowledge/bionic-for-agencies?hsLang=en#monitor-ad-spot-delivery) - [Monitor Ad Delivery Pacing](https://help.bionic-ads.com/knowledge/bionic-for-agencies?hsLang=en#monitor-ad-delivery-pacing) - [Automate Reporting](https://help.bionic-ads.com/knowledge/bionic-for-agencies?hsLang=en#automate-reporting) - [Deliver Perfect Client Dashboards](https://help.bionic-ads.com/knowledge/bionic-for-agencies?hsLang=en#deliver-perfect-client-dashboards) - [Reconcile Vendor Bills](https://help.bionic-ads.com/knowledge/bionic-for-agencies?hsLang=en#reconcile-vendor-bills) - [Generate Tracking URLs](https://help.bionic-ads.com/knowledge/bionic-for-agencies?hsLang=en#generate-tracking-urls) - [Integrate Your Accounting](https://help.bionic-ads.com/knowledge/bionic-for-agencies?hsLang=en#integrate-your-accounting) - [Administer Your Account](https://help.bionic-ads.com/knowledge/bionic-for-agencies?hsLang=en#administer-your-account) - [Integrate Your Bionic Data](https://help.bionic-ads.com/knowledge/bionic-for-agencies?hsLang=en#integrate-your-bionic-data) - [Customize Bionic for Agencies](https://help.bionic-ads.com/knowledge/bionic-for-agencies?hsLang=en#customize-bionic-for-agencies) - [Troubleshoot Bionic for Agencies](https://help.bionic-ads.com/knowledge/bionic-for-agencies?hsLang=en#troubleshoot-bionic-for-agencies) - [FAQ - Frequently Asked Questions](https://help.bionic-ads.com/knowledge/bionic-for-agencies?hsLang=en#faq-frequently-asked-questions) - [Bionic for Ad Sales](https://help.bionic-ads.com/knowledge/bionic-for-ad-sales?hsLang=en#main-content) - [Get Started](https://help.bionic-ads.com/knowledge/bionic-for-ad-sales?hsLang=en#get-started) - [Respond to an RFP](https://help.bionic-ads.com/knowledge/bionic-for-ad-sales?hsLang=en#respond-to-an-rfp) - [Manage Your Programs](https://help.bionic-ads.com/knowledge/bionic-for-ad-sales?hsLang=en#manage-your-programs) - [Manage Ad Sales Users](https://help.bionic-ads.com/knowledge/bionic-for-ad-sales?hsLang=en#manage-ad-sales-users) - [Handle Orders](https://help.bionic-ads.com/knowledge/bionic-for-ad-sales?hsLang=en#handle-orders) - [Understand Program Performance](https://help.bionic-ads.com/knowledge/bionic-for-ad-sales?hsLang=en#understand-program-performance) - [Benchmark Your Performance](https://help.bionic-ads.com/knowledge/bionic-for-ad-sales?hsLang=en#benchmark-your-performance) - [Handle Sales Leads](https://help.bionic-ads.com/knowledge/bionic-for-ad-sales?hsLang=en#handle-sales-leads) - [Troubleshoot Bionic for Ad Sales](https://help.bionic-ads.com/knowledge/bionic-for-ad-sales?hsLang=en#troubleshoot-bionic-for-ad-sales) - [Bionic for Advertisers](https://help.bionic-ads.com/knowledge/bionic-for-advertisers?hsLang=en#main-content) - [Introduction to Bionic for Advertisers](https://help.bionic-ads.com/knowledge/bionic-for-advertisers?hsLang=en#introduction-to-bionic-for-advertisers) - [Manage Agency Teams](https://help.bionic-ads.com/knowledge/bionic-for-advertisers?hsLang=en#manage-agency-teams) - [Manage Campaign for Advertisers](https://help.bionic-ads.com/knowledge/bionic-for-advertisers?hsLang=en#manage-campaign-for-advertisers) - [Build Advertiser Flowcharts](https://help.bionic-ads.com/knowledge/bionic-for-advertisers?hsLang=en#build-advertiser-flowcharts) - [Monitor Schedules for Advertisers](https://help.bionic-ads.com/knowledge/bionic-for-advertisers?hsLang=en#monitor-schedules-for-advertisers) - [Monitor Media Investment Patterns](https://help.bionic-ads.com/knowledge/bionic-for-advertisers?hsLang=en#monitor-media-investment-patterns) - 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