Here is what you need to know about the Vendor Database in Bionic for Agencies.
Bionic has the world's largest ad vendor database covering all media channels. This makes it easy to plan, buy, manage who you work with, and report on what you are using.
Here is what you need to know about the vendor database and how to get benefit from it:
- What Are Programs & Vendors
- Explore Vendors
- Explore Programs
- Customize Programs
- Set Program Metadata
- Set Vendor Metadata
What Are Programs & Vendors
Simply put, programs are the brand, station, or platform you are buying. Vendors are the company that owns them. For example, Facebook and Instagram are Programs. Meta is the Vendor.
When you build out a media plan, you will be identifying the Program you are buying. That will automatically tie back to the vendor that owns them, which carries into your orders & billing. It can also help you analyze how you are spending money with specific programs or across the entire vendor.
Programs are where the core details will reside. Programs are essentially a central repository that stores information about who they are, contacts, products they offer, rates, and more.
Explore Vendors
Bionic provides you with a Vendors tab to help you find the vendors you work with or find vendors you may want to work with. It will give you access to search for vendors by name, focus on vendors you are already doing business with, and provide a sneak peak into the orders and financials that have been run through this vendor.
Learn how to Explore Vendors You Work With (Or Could).
Explore Programs
Programs highlight the various platforms, stations, or brands you work with, or could work with, providing a centralized reference point to access important information about the program. Bionic also provides research tools and AI-generated recommendation to help you explore new opportunities.
Learn how to Explore Programs.
Customize Programs
Programs provide critical information provided by the vendor to help you understand what they offer and who to contact if you want to do business with them. However, as your relationship develops with the ad sales team, you will need to store information privately that may be specific to your agency or client relationship. Contacts, products and negotiated pricing that only your agency can access allow for customized, private data to be stored.
Learn how to Customize Programs.
Set Program Metadata
Metadata can be used to establish custom data values that you can assign to individual programs, such as data that may be needed for integrations.
Learn how to Set Program Metadata.
Set Vendor Metadata
Metadata can be used to establish custom data values that you can assign to individual vendors, such as data that may be needed for integrations.
Learn how to Set Vendor Metadata.