--- title: Manage Advertising Vendor Database description: Here is what you need to know about the Vendor Database in Bionic for Agencies. --- [Skip to content](https://help.bionic-ads.com/knowledge/manage-advertising-vendor-database#main-content) [![Bionic-Logo-184x60-white.png\]](https://help.bionic-ads.com/hs-fs/hubfs/Bionic-Logo-184x60-white.png?height=40&name=Bionic-Logo-184x60-white.png)](https://help.bionic-ads.com/knowledge?hsLang=en) Open main navigation Close main navigation - [Go to Bionic Website](https://www.bionic-ads.com/) [Go to Bionic Website](https://www.bionic-ads.com/) Hello. How can we help you? - There are no suggestions because the search field is empty. 1. [Bionic Knowledge Base](https://help.bionic-ads.com/knowledge?hsLang=en) 2. [Bionic for Agencies](https://help.bionic-ads.com/knowledge/bionic-for-agencies?hsLang=en) 3. [Manage Your Vendor Database](https://help.bionic-ads.com/knowledge/bionic-for-agencies?hsLang=en#manage-your-vendor-database) # Manage Advertising Vendor Database ## Here is what you need to know about the Vendor Database in Bionic for Agencies. **Learn in Bionic Academy: [Manage Your Vendor Database](https://academy.bionic-ads.com/app/courses/8716d54d-3e07-419e-9841-62ef2540f6d4)** Bionic has the world's largest ad vendor database covering all media channels. This makes it easy to plan, buy, manage who you work with, and report on what you are using. Here is what you need to know about the vendor database and how to get benefit from it: 1. [What Are Programs & Vendors](https://help.bionic-ads.com/knowledge/manage-advertising-vendor-database#WhatAreProgramsVendors) 2. [Explore Vendors](https://help.bionic-ads.com/knowledge/manage-advertising-vendor-database#ExploreVendors) 3. [Add a Vendor](https://help.bionic-ads.com/knowledge/manage-advertising-vendor-database#add-vendor) 4. [Add a Contact to Vendor](https://help.bionic-ads.com/knowledge/manage-advertising-vendor-database#add-vendor-contact) 5. [Explore Programs](https://help.bionic-ads.com/knowledge/manage-advertising-vendor-database#ExplorePrograms) 6. [Add a Program](https://help.bionic-ads.com/knowledge/manage-advertising-vendor-database#add-program) 7. [Customize Programs](https://help.bionic-ads.com/knowledge/manage-advertising-vendor-database#CustomizePrograms) 8. [Set Program Metadata](https://help.bionic-ads.com/knowledge/manage-advertising-vendor-database#SetProgramMetadata) 9. [Set Vendor Metadata](https://help.bionic-ads.com/knowledge/manage-advertising-vendor-database#SetVendorMetadata) ### What Are Programs & Vendors ![A structured diagram illustrating the Vendor > Program > Product relationship in Bionic.](https://help.bionic-ads.com/hs-fs/hubfs/VPP%20Hierarachy-png-3.png?width=688&height=459&name=VPP%20Hierarachy-png-3.png) Simply put, programs are the brand, station, or platform you are buying. Vendors are the company that owns them. For example, Facebook, WhatsApp and Instagram are Programs. Meta Platforms Inc. is the Vendor. When you build out a media plan, you will be identifying the Program you are buying. That will automatically tie back to the vendor that owns them, which carries into your orders & billing. It can also help you analyze how you are spending money with specific programs or across the entire vendor. Programs are where the core details will reside. Programs are essentially a central repository that stores information about who they are, contacts, products they offer, rates, and more. ### Explore Vendors Bionic provides you with a Vendors tab to help you find the vendors you work with or find vendors you may want to work with. It will give you access to search for vendors by name, focus on vendors you are already doing business with, and provide a sneak peak into the orders and financials that have been run through this vendor. Learn how to [Explore Vendors You Work With (Or Could)](https://help.bionic-ads.com/knowledge/explore-vendors-you-work-with-or-could?hsLang=en). ### Add a Vendor Sometimes you’ll need to work with a vendor that isn’t yet in Bionic. Vendors represent the companies that own the programs you buy, and they must be added to keep your plans, orders, and billing accurate. You can request new vendors through Bionic Support. Learn how to [Add a Vendor](https://help.bionic-ads.com/knowledge/add-a-vendor?hsLang=en). ### Add a Contact to a Vendor You can add vendor contacts when you send an RFP, when you create an order, or by requesting one to be added in general. Learn how to [Add a Contact to a Vendor](https://help.bionic-ads.com/knowledge/add-a-contact-to-vendor?hsLang=en). ### Explore Programs Programs highlight the various platforms, stations, or brands you work with, or could work with, providing a centralized reference point to access important information about the program. Bionic also provides research tools and AI-generated recommendation to help you explore new opportunities. Learn how to [Explore Programs](https://help.bionic-ads.com/knowledge/explore-programs?hsLang=en). ### Add a Program Programs are the brands, stations, or platforms you buy directly. If a program doesn’t exist in Bionic, you can add it from your media plan or request it through Bionic Support. Adding programs keeps your placements tied to the correct vendor and ensures accurate spend tracking. Learn how to [Add a Program](https://help.bionic-ads.com/knowledge/add-a-program?hsLang=en). ### Customize Programs Programs provide critical information provided by the vendor to help you understand what they offer and who to contact if you want to do business with them. However, as your relationship develops with the ad sales team, you will need to store information privately that may be specific to your agency or client relationship. Contacts, products and negotiated pricing that only your agency can access allow for customized, private data to be stored. Learn how to [Customize Programs](https://help.bionic-ads.com/knowledge/customize-programs-you-use?hsLang=en). ### Set Program Metadata Metadata can be used to establish custom data values that you can assign to individual programs, such as data that may be needed for integrations. Learn how to [Set Program Metadata](https://help.bionic-ads.com/knowledge/set-program-metadata?hsLang=en). ### Set Vendor Metadata Metadata can be used to establish custom data values that you can assign to individual vendors, such as data that may be needed for integrations. Learn how to [Set Vendor Metadata](https://help.bionic-ads.com/knowledge/set-vendor-metadata?hsLang=en). - [Bionic for Agencies](https://help.bionic-ads.com/knowledge/bionic-for-agencies?hsLang=en#main-content) - [Introduction to Bionic](https://help.bionic-ads.com/knowledge/bionic-for-agencies?hsLang=en#introduction-to-bionic) - [Manage Your Advertisers](https://help.bionic-ads.com/knowledge/bionic-for-agencies?hsLang=en#manage-your-advertisers) - [Manage Your Campaigns](https://help.bionic-ads.com/knowledge/bionic-for-agencies?hsLang=en#manage-your-campaigns) - [Create Perfect Media Plans](https://help.bionic-ads.com/knowledge/bionic-for-agencies?hsLang=en#create-perfect-media-plans) - [Manage Your Ads](https://help.bionic-ads.com/knowledge/bionic-for-agencies?hsLang=en#manage-your-ads) - [Manage Your Vendor Database](https://help.bionic-ads.com/knowledge/bionic-for-agencies?hsLang=en#manage-your-vendor-database) - [Automate RFP Workflow](https://help.bionic-ads.com/knowledge/bionic-for-agencies?hsLang=en#automate-rfp-workflow) - [Create Beautiful Flowcharts](https://help.bionic-ads.com/knowledge/bionic-for-agencies?hsLang=en#create-beautiful-flowcharts) - [Share Campaigns With Your Client Teams](https://help.bionic-ads.com/knowledge/bionic-for-agencies?hsLang=en#share-campaigns-with-your-client-teams) - [Report DEI Scorecard](https://help.bionic-ads.com/knowledge/bionic-for-agencies?hsLang=en#report-dei-scorecard) - [Send Electronic Insertion Orders](https://help.bionic-ads.com/knowledge/bionic-for-agencies?hsLang=en#send-electronic-insertion-orders) - [Manage Media Tasks](https://help.bionic-ads.com/knowledge/bionic-for-agencies?hsLang=en#manage-media-tasks) - [Deliver Flawless Naming Conventions](https://help.bionic-ads.com/knowledge/bionic-for-agencies?hsLang=en#deliver-flawless-naming-conventions) - [Automate Ad Server Trafficking](https://help.bionic-ads.com/knowledge/bionic-for-agencies?hsLang=en#automate-ad-server-trafficking) - [Integrate Performance Data](https://help.bionic-ads.com/knowledge/bionic-for-agencies?hsLang=en#integrate-performance-data) - [Monitor Plan Schedules](https://help.bionic-ads.com/knowledge/bionic-for-agencies?hsLang=en#monitor-plan-schedules) - [Monitor Ad Spot Delivery](https://help.bionic-ads.com/knowledge/bionic-for-agencies?hsLang=en#monitor-ad-spot-delivery) - [Monitor Ad Delivery Pacing](https://help.bionic-ads.com/knowledge/bionic-for-agencies?hsLang=en#monitor-ad-delivery-pacing) - [Automate Reporting](https://help.bionic-ads.com/knowledge/bionic-for-agencies?hsLang=en#automate-reporting) - [Deliver Perfect Client Dashboards](https://help.bionic-ads.com/knowledge/bionic-for-agencies?hsLang=en#deliver-perfect-client-dashboards) - [Reconcile Vendor Bills](https://help.bionic-ads.com/knowledge/bionic-for-agencies?hsLang=en#reconcile-vendor-bills) - [Generate Tracking URLs](https://help.bionic-ads.com/knowledge/bionic-for-agencies?hsLang=en#generate-tracking-urls) - [Integrate Your Accounting](https://help.bionic-ads.com/knowledge/bionic-for-agencies?hsLang=en#integrate-your-accounting) - [Administer Your Account](https://help.bionic-ads.com/knowledge/bionic-for-agencies?hsLang=en#administer-your-account) - [Integrate Your Bionic Data](https://help.bionic-ads.com/knowledge/bionic-for-agencies?hsLang=en#integrate-your-bionic-data) - [Customize Bionic for Agencies](https://help.bionic-ads.com/knowledge/bionic-for-agencies?hsLang=en#customize-bionic-for-agencies) - [Troubleshoot Bionic for Agencies](https://help.bionic-ads.com/knowledge/bionic-for-agencies?hsLang=en#troubleshoot-bionic-for-agencies) - [FAQ - Frequently Asked Questions](https://help.bionic-ads.com/knowledge/bionic-for-agencies?hsLang=en#faq-frequently-asked-questions) - [Bionic for Ad Sales](https://help.bionic-ads.com/knowledge/bionic-for-ad-sales?hsLang=en#main-content) - [Get Started](https://help.bionic-ads.com/knowledge/bionic-for-ad-sales?hsLang=en#get-started) - [Respond to an RFP](https://help.bionic-ads.com/knowledge/bionic-for-ad-sales?hsLang=en#respond-to-an-rfp) - [Manage Your Programs](https://help.bionic-ads.com/knowledge/bionic-for-ad-sales?hsLang=en#manage-your-programs) - [Manage Ad Sales Users](https://help.bionic-ads.com/knowledge/bionic-for-ad-sales?hsLang=en#manage-ad-sales-users) - [Handle Orders](https://help.bionic-ads.com/knowledge/bionic-for-ad-sales?hsLang=en#handle-orders) - [Understand Program Performance](https://help.bionic-ads.com/knowledge/bionic-for-ad-sales?hsLang=en#understand-program-performance) - [Benchmark Your Performance](https://help.bionic-ads.com/knowledge/bionic-for-ad-sales?hsLang=en#benchmark-your-performance) - [Handle Sales Leads](https://help.bionic-ads.com/knowledge/bionic-for-ad-sales?hsLang=en#handle-sales-leads) - [Troubleshoot Bionic for Ad Sales](https://help.bionic-ads.com/knowledge/bionic-for-ad-sales?hsLang=en#troubleshoot-bionic-for-ad-sales) - [Bionic for Advertisers](https://help.bionic-ads.com/knowledge/bionic-for-advertisers?hsLang=en#main-content) - [Introduction to Bionic for Advertisers](https://help.bionic-ads.com/knowledge/bionic-for-advertisers?hsLang=en#introduction-to-bionic-for-advertisers) - [Manage Agency Teams](https://help.bionic-ads.com/knowledge/bionic-for-advertisers?hsLang=en#manage-agency-teams) - [Manage Campaign for Advertisers](https://help.bionic-ads.com/knowledge/bionic-for-advertisers?hsLang=en#manage-campaign-for-advertisers) - [Build Advertiser Flowcharts](https://help.bionic-ads.com/knowledge/bionic-for-advertisers?hsLang=en#build-advertiser-flowcharts) - [Monitor Schedules for Advertisers](https://help.bionic-ads.com/knowledge/bionic-for-advertisers?hsLang=en#monitor-schedules-for-advertisers) - [Monitor Media Investment Patterns](https://help.bionic-ads.com/knowledge/bionic-for-advertisers?hsLang=en#monitor-media-investment-patterns) - [Monitor Performance for Advertisers](https://help.bionic-ads.com/knowledge/bionic-for-advertisers?hsLang=en#monitor-performance-for-advertisers) [![Bionic Logo](https://help.bionic-ads.com/hs-fs/hubfs/Bionic-Logo-160x52.png?width=73&height=24&name=Bionic-Logo-160x52.png "Bionic Logo")](https://www.bionic-ads.com/) Bionic Help Center Copyright © 2025, Bionic Advertising Systems