Here is what you need to know about Advertisers in Bionic for Agencies.
Advertisers will represent your clients, or, if you are an in-house agency, they will represent your company. They store information about the client, default settings, and is where campaigns will reside. Campaign data you build under each advertiser will roll up to give you a complete picture across all campaigns.
Settings you establish here will carry into campaigns you create for this advertiser. This will eliminate the need to define customizations for every campaign. You can always override these settings in individual campaigns.
While there are a number of default settings, you only need to focus on those that matter to you.
As you are learning Bionic, if these settings are not established up front, that is ok. You can always add or modify later. However, it is important to note that changes you make to the advertiser will not impact existing campaigns - only new campaigns. You will need to manually update existing campaigns to reflect changes they need.
Here is how you create and manage your advertisers:
- Create an Advertiser
- Review Your Advertisers
- Secure Advertiser Access
- Establish Advertiser DEI Goals
- Set Advertiser Default Currency
- Set Advertiser Default Production Costs
- Set Advertiser Default Agency Compensation
- Set Advertiser Default Delivery Costs
- Set Advertiser Default Integrations
- Set Advertiser Default Custom Columns
- Set Advertiser Metadata
- Establish Advertiser Client Team
Create an Advertiser
Creating an advertiser is the first step in using Bionic. Once you have an advertiser set up, you can start creating campaigns for them.
Learn how to Create an Advertiser.
Review Your Advertisers
Once you have advertisers set up, you can easily find, manage, and track them for quick access, reporting, or tracking statuses and information.
Learn how to Review Your Advertisers.
Secure Advertiser Access
Bionic is designed to help you share information across your company. However, when special situations arise that require restricting access, you are able to restrict access to advertisers to prevent data sharing.
Learn how to Secure Advertiser Access.
Establish Advertiser DEI Goals
Some clients may require tracking of Diversity, Equity and Inclusion (DEI) goals. Bionic has classified the program directory to help you identify opportunities. By setting goals, Bionic will also calculate spend against these goals to ensure you are meeting the requirements.
Learn how to Establish Advertiser DEI Goals.
Set Advertiser Default Currency
If you have clients that operate in a different currency than your organization, you can adjust their default to ensure their campaigns report in their operating currency.
Learn how to Set Advertiser Default Currency.
Set Advertiser Default Production Costs
Production costs are any additional media fees that are added to the Net Cost. For clients that regularly incur certain production costs, you can set these costs as default.
Learn how to Set Advertiser Default Production Costs.
Set Advertiser Default Agency Compensation
Since each of your clients could have differing commission plans, you are able to establish the default for each of your clients.
Learn how to Set Advertiser Default Agency Compensation.
Set Advertiser Default Delivery Costs
Delivery costs are any additional non-media fees that are added to the Total Media Cost. For clients that regularly incur certain delivery costs such as Ad Serving fees, you can set these costs as default.
Learn how to Set Advertiser Default Delivery Costs.
Set Advertiser Default Integrations
Each of your clients are likely to utilize specific integrations for trafficking, to receive performance data, or work with an Accounting platform.
Learn how to Set Advertiser Default Integrations.
Set Advertiser Default Custom Columns
Custom columns are often used for client specific data point tracking, naming conventions, and tracking URLs.
Learn how to Set Advertiser Default Custom Columns.
Set Advertiser Metadata
Metadata are data points that "describe" the item it is referencing. Often used to track corresponding IDs from other platforms, it can be especially helpful when using Bionic data to integrate with other systems you use.
Learn how to Set Advertiser Metadata.
Establish Advertiser Client Team
Bionic offers a client portal, called Bionic for Advertisers, that enables you to share campaigns with the client. Establishing your Client Team will define which Advertiser user(s) will have access to campaigns you opt to share.
Learn how to Establish Advertiser Client Team.