--- title: Manage Advertisers description: Here is what you need to know about Advertisers in Bionic for Agencies. --- [Skip to content](https://help.bionic-ads.com/knowledge/manage-advertisers#main-content) [![Bionic-Logo-184x60-white.png\]](https://help.bionic-ads.com/hs-fs/hubfs/Bionic-Logo-184x60-white.png?height=40&name=Bionic-Logo-184x60-white.png)](https://help.bionic-ads.com/knowledge?hsLang=en) Open main navigation Close main navigation - [Go to Bionic Website](https://www.bionic-ads.com/) [Go to Bionic Website](https://www.bionic-ads.com/) Hello. How can we help you? - There are no suggestions because the search field is empty. 1. [Bionic Knowledge Base](https://help.bionic-ads.com/knowledge?hsLang=en) 2. [Bionic for Agencies](https://help.bionic-ads.com/knowledge/bionic-for-agencies?hsLang=en) 3. [Manage Your Advertisers](https://help.bionic-ads.com/knowledge/bionic-for-agencies?hsLang=en#manage-your-advertisers) # Manage Advertisers ## Here is what you need to know about Advertisers in Bionic for Agencies. **Learn in Bionic Academy: [Manage Your Advertisers - The Basics Course](https://academy.bionic-ads.com/c/974c84aa9378bbb699a6e18fddd97e47ca77ba64)** **Learn in Bionic Academy: [Manage Your Advertisers - Intermediate Course](https://academy.bionic-ads.com/c/4776adcc3b4087c600c9acb98cdaa9a2878f960e)** Advertisers will represent your clients, or, if you are an in-house agency, they will represent your company. They store information about the client, default settings, and is where campaigns will reside. Campaign data you build under each advertiser will roll up to give you a complete picture across all campaigns. Settings you establish here will carry into campaigns you create for this advertiser. This will eliminate the need to define customizations for every campaign. You can always override these settings in individual campaigns. While there are a number of default settings, you only need to focus on those that matter to you. As you are learning Bionic,  if these settings are not established up front, that is ok. You can always add or modify later. However, it is important to note that changes you make to the advertiser will not impact existing campaigns - only new campaigns. You will need to manually update existing campaigns to reflect changes they need. ![](https://fast.wistia.com/embed/medias/bjxs7w399d/swatch) Here is how you create and manage your advertisers: 1. [Create an Advertiser](https://help.bionic-ads.com/knowledge/manage-advertisers#CreateAnAdvertiser) 2. [Review Your Advertisers](https://help.bionic-ads.com/knowledge/manage-advertisers#ReviewYourAdvertisers) 3. [Secure Advertiser Access](https://help.bionic-ads.com/knowledge/manage-advertisers#SecureAdvertiserAccess) 4. [Establish Advertiser DEI Goals](https://help.bionic-ads.com/knowledge/manage-advertisers#EstablishAdvertiserDEIGoals) 5. [Set Advertiser Default Currency](https://help.bionic-ads.com/knowledge/manage-advertisers#SetAdvertiserDefaultCurrency) 6. [Set Advertiser Default Production Costs](https://help.bionic-ads.com/knowledge/manage-advertisers#SetAdvertiserDefaultProductionCosts) 7. [Set Advertiser Default Agency Compensation](https://help.bionic-ads.com/knowledge/manage-advertisers#SetAdvertiserDefaulAgencyCompensation) 8. [Set Advertiser Default Delivery Costs](https://help.bionic-ads.com/knowledge/manage-advertisers#SetAdvertiserDefaultDeliveryCosts) 9. [Set Advertiser Default Integrations](https://help.bionic-ads.com/knowledge/manage-advertisers#SetAdvertiserDefaultIntegrations) 10. [Set Advertiser Default Custom Columns](https://help.bionic-ads.com/knowledge/manage-advertisers#SetAdvertiserDefaultCustomColumns) 11. [Set Advertiser Metadata](https://help.bionic-ads.com/knowledge/manage-advertisers#SetAdvertiserMetadata) 12. [Establish Advertiser Client Team](https://help.bionic-ads.com/knowledge/manage-advertisers#EstablishAdvertiserClientTeam) ### Create an Advertiser Creating an advertiser is the first step in using Bionic. Once you have an advertiser set up, you can start creating campaigns for them. Learn how to [Create an Advertiser](https://help.bionic-ads.com/knowledge/create-an-advertiser?hsLang=en). ### Review Your Advertisers Once you have advertisers set up, you can easily find, manage, and track them for quick access, reporting, or tracking statuses and information. Learn how to [Review Your Advertisers](https://help.bionic-ads.com/knowledge/review-your-advertisers?hsLang=en). ### Secure Advertiser Access Bionic is designed to help you share information across your company. However, when special situations arise that require restricting access, you are able to restrict access to advertisers to prevent data sharing. Learn how to [Secure Advertiser Access](https://help.bionic-ads.com/knowledge/secure-advertiser-access?hsLang=en). ### Establish Advertiser DEI Goals Some clients may require tracking of Diversity, Equity and Inclusion (DEI) goals. Bionic has classified the program directory to help you identify opportunities. By setting goals, Bionic will also calculate spend against these goals to ensure you are meeting the requirements. Learn how to [Establish Advertiser DEI Goals](https://help.bionic-ads.com/knowledge/establish-advertiser-dei-goals?hsLang=en). ### Set Advertiser Default Currency If you have clients that operate in a different currency than your organization, you can adjust their default to ensure their campaigns report in their operating currency. Learn how to [Set Advertiser Default Currency](https://help.bionic-ads.com/knowledge/set-advertiser-default-currency?hsLang=en). ### Set Advertiser Default Production Costs Production costs are any additional media fees that are added to the Net Cost. For clients that regularly incur certain production costs, you can set these costs as default. Learn how to [Set Advertiser Default Production Costs](https://help.bionic-ads.com/knowledge/set-advertiser-default-production-costs?hsLang=en). ### Set Advertiser Default Agency Compensation Since each of your clients could have differing commission plans, you are able to establish the default for each of your clients. Learn how to [Set Advertiser Default Agency Compensation](https://help.bionic-ads.com/knowledge/set-advertiser-default-agency-compensation?hsLang=en). ### Set Advertiser Default Delivery Costs Delivery costs are any additional non-media fees that are added to the Total Media Cost. For clients that regularly incur certain delivery costs such as Ad Serving fees, you can set these costs as default. Learn how to [Set Advertiser Default Delivery Costs](https://help.bionic-ads.com/knowledge/set-advertiser-default-delivery-costs?hsLang=en). ### Set Advertiser Default Integrations Each of your clients are likely to utilize specific integrations for trafficking, to receive performance data, or work with an Accounting platform. Learn how to [Set Advertiser Default Integrations](https://help.bionic-ads.com/knowledge/set-advertiser-default-integrations?hsLang=en). ### Set Advertiser Default Custom Columns Custom columns are often used for client specific data point tracking, naming conventions, and tracking URLs. Learn how to [Set Advertiser Default Custom Columns](https://help.bionic-ads.com/knowledge/set-advertiser-default-custom-columns?hsLang=en). ### Set Advertiser Metadata Metadata are data points that "describe" the item it is referencing. Often used to track corresponding IDs from other platforms, it can be especially helpful when using Bionic data to integrate with other systems you use. Learn how to [Set Advertiser Metadata](https://help.bionic-ads.com/knowledge/set-advertiser-metadata?hsLang=en). ### Establish Advertiser Client Team Bionic offers a client portal, called Bionic for Advertisers, that enables you to share campaigns with the client. Establishing your Client Team will define which Advertiser user(s) will have access to campaigns you opt to share. Learn how to [Establish Advertiser Client Team](https://help.bionic-ads.com/knowledge/establish-advertiser-client-team?hsLang=en). - [Bionic for Agencies](https://help.bionic-ads.com/knowledge/bionic-for-agencies?hsLang=en#main-content) - [Introduction to Bionic](https://help.bionic-ads.com/knowledge/bionic-for-agencies?hsLang=en#introduction-to-bionic) - [Manage Your Advertisers](https://help.bionic-ads.com/knowledge/bionic-for-agencies?hsLang=en#manage-your-advertisers) - [Manage Your Campaigns](https://help.bionic-ads.com/knowledge/bionic-for-agencies?hsLang=en#manage-your-campaigns) - [Create Perfect Media Plans](https://help.bionic-ads.com/knowledge/bionic-for-agencies?hsLang=en#create-perfect-media-plans) - [Manage Your Ads](https://help.bionic-ads.com/knowledge/bionic-for-agencies?hsLang=en#manage-your-ads) - [Manage Your Vendor Database](https://help.bionic-ads.com/knowledge/bionic-for-agencies?hsLang=en#manage-your-vendor-database) - [Automate RFP Workflow](https://help.bionic-ads.com/knowledge/bionic-for-agencies?hsLang=en#automate-rfp-workflow) - [Create Beautiful Flowcharts](https://help.bionic-ads.com/knowledge/bionic-for-agencies?hsLang=en#create-beautiful-flowcharts) - [Share Campaigns With Your Client Teams](https://help.bionic-ads.com/knowledge/bionic-for-agencies?hsLang=en#share-campaigns-with-your-client-teams) - [Report DEI Scorecard](https://help.bionic-ads.com/knowledge/bionic-for-agencies?hsLang=en#report-dei-scorecard) - [Send Electronic Insertion Orders](https://help.bionic-ads.com/knowledge/bionic-for-agencies?hsLang=en#send-electronic-insertion-orders) - [Manage Media Tasks](https://help.bionic-ads.com/knowledge/bionic-for-agencies?hsLang=en#manage-media-tasks) - [Deliver Flawless Naming Conventions](https://help.bionic-ads.com/knowledge/bionic-for-agencies?hsLang=en#deliver-flawless-naming-conventions) - [Automate Ad Server Trafficking](https://help.bionic-ads.com/knowledge/bionic-for-agencies?hsLang=en#automate-ad-server-trafficking) - [Integrate Performance Data](https://help.bionic-ads.com/knowledge/bionic-for-agencies?hsLang=en#integrate-performance-data) - [Monitor Plan Schedules](https://help.bionic-ads.com/knowledge/bionic-for-agencies?hsLang=en#monitor-plan-schedules) - [Monitor Ad Spot Delivery](https://help.bionic-ads.com/knowledge/bionic-for-agencies?hsLang=en#monitor-ad-spot-delivery) - [Monitor Ad Delivery Pacing](https://help.bionic-ads.com/knowledge/bionic-for-agencies?hsLang=en#monitor-ad-delivery-pacing) - [Automate Reporting](https://help.bionic-ads.com/knowledge/bionic-for-agencies?hsLang=en#automate-reporting) - [Deliver Perfect Client Dashboards](https://help.bionic-ads.com/knowledge/bionic-for-agencies?hsLang=en#deliver-perfect-client-dashboards) - [Reconcile Vendor Bills](https://help.bionic-ads.com/knowledge/bionic-for-agencies?hsLang=en#reconcile-vendor-bills) - [Generate Tracking URLs](https://help.bionic-ads.com/knowledge/bionic-for-agencies?hsLang=en#generate-tracking-urls) - [Integrate Your Accounting](https://help.bionic-ads.com/knowledge/bionic-for-agencies?hsLang=en#integrate-your-accounting) - [Administer Your Account](https://help.bionic-ads.com/knowledge/bionic-for-agencies?hsLang=en#administer-your-account) - [Integrate Your Bionic Data](https://help.bionic-ads.com/knowledge/bionic-for-agencies?hsLang=en#integrate-your-bionic-data) - [Customize Bionic for Agencies](https://help.bionic-ads.com/knowledge/bionic-for-agencies?hsLang=en#customize-bionic-for-agencies) - [Troubleshoot Bionic for Agencies](https://help.bionic-ads.com/knowledge/bionic-for-agencies?hsLang=en#troubleshoot-bionic-for-agencies) - [FAQ - Frequently Asked Questions](https://help.bionic-ads.com/knowledge/bionic-for-agencies?hsLang=en#faq-frequently-asked-questions) - [Bionic for Ad Sales](https://help.bionic-ads.com/knowledge/bionic-for-ad-sales?hsLang=en#main-content) - [Get Started](https://help.bionic-ads.com/knowledge/bionic-for-ad-sales?hsLang=en#get-started) - [Respond to an RFP](https://help.bionic-ads.com/knowledge/bionic-for-ad-sales?hsLang=en#respond-to-an-rfp) - [Manage Your Programs](https://help.bionic-ads.com/knowledge/bionic-for-ad-sales?hsLang=en#manage-your-programs) - [Manage Ad Sales Users](https://help.bionic-ads.com/knowledge/bionic-for-ad-sales?hsLang=en#manage-ad-sales-users) - [Handle Orders](https://help.bionic-ads.com/knowledge/bionic-for-ad-sales?hsLang=en#handle-orders) - [Understand Program Performance](https://help.bionic-ads.com/knowledge/bionic-for-ad-sales?hsLang=en#understand-program-performance) - [Benchmark Your Performance](https://help.bionic-ads.com/knowledge/bionic-for-ad-sales?hsLang=en#benchmark-your-performance) - [Handle Sales Leads](https://help.bionic-ads.com/knowledge/bionic-for-ad-sales?hsLang=en#handle-sales-leads) - [Troubleshoot Bionic for Ad Sales](https://help.bionic-ads.com/knowledge/bionic-for-ad-sales?hsLang=en#troubleshoot-bionic-for-ad-sales) - [Bionic for Advertisers](https://help.bionic-ads.com/knowledge/bionic-for-advertisers?hsLang=en#main-content) - [Introduction to Bionic for Advertisers](https://help.bionic-ads.com/knowledge/bionic-for-advertisers?hsLang=en#introduction-to-bionic-for-advertisers) - [Manage Agency Teams](https://help.bionic-ads.com/knowledge/bionic-for-advertisers?hsLang=en#manage-agency-teams) - [Manage Campaign for Advertisers](https://help.bionic-ads.com/knowledge/bionic-for-advertisers?hsLang=en#manage-campaign-for-advertisers) - [Build Advertiser Flowcharts](https://help.bionic-ads.com/knowledge/bionic-for-advertisers?hsLang=en#build-advertiser-flowcharts) - [Monitor Schedules for Advertisers](https://help.bionic-ads.com/knowledge/bionic-for-advertisers?hsLang=en#monitor-schedules-for-advertisers) - [Monitor Media Investment Patterns](https://help.bionic-ads.com/knowledge/bionic-for-advertisers?hsLang=en#monitor-media-investment-patterns) - [Monitor Performance for Advertisers](https://help.bionic-ads.com/knowledge/bionic-for-advertisers?hsLang=en#monitor-performance-for-advertisers) [![Bionic Logo](https://help.bionic-ads.com/hs-fs/hubfs/Bionic-Logo-160x52.png?width=73&height=24&name=Bionic-Logo-160x52.png "Bionic Logo")](https://www.bionic-ads.com/) Bionic Help Center Copyright © 2025, Bionic Advertising Systems