Here is what you need to know about campaigns in Bionic for Agencies.
Campaigns represent the advertising campaigns you are working on for your company or your client. They are like a folder - everything related to that campaign will be stored within it. It can house various information about the campaign to share across the team, including the brief. It will also be where the media plan, orders, performance data, and billing information will reside.
The campaign will also be where you can establish customized settings to ensure your costs, data points, integrations, KPIs, and tasks are all included and tracked. Many of these settings can be established in the advertiser to carry into new campaigns. They can also be set or overridden in the individual campaign.
Here is how you create and manage your campaigns:
- Create a Campaign
- Review Your Campaigns
- Set Campaign Default Currency
- Set Campaign Default Production Costs
- Set Campaign Default Agency Compensation
- Set Campaign Default Delivery Costs
- Set Campaign Integrations
- Establish Campaign Task Columns
- Establish Campaign KPIs
- Set Campaign Custom Columns
- Set Campaign Metadata
- Share Campaigns With Clients
- Manage Your Budgets
- Clone a Campaign
Create a Campaign
Before you are able to build your media plan, you will need to first create a campaign.
Learn how to Create a Campaign.
Review Your Campaigns
Once you have campaigns created, you can easily find, manage, and track them for quick access, reporting, or tracking statuses and information.
Learn how to Review Your Campaigns.
Set Campaign Default Currency
For campaigns that need to operate in a different currency that the default, you will need to adjust currency.
Learn how to Set Campaign Default Currency.
Set Campaign Default Production Costs
Production costs are any additional media fees that are added to the Net Cost. You can adjust the production costs that carry into your media plan and override any defaults.
Learn how to Set Campaign Default Production Costs.
Set Campaign Default Agency Compensation
While you may have a default agency commission established for the client, you may need to make adjustments to the commission plan or defaults for individual campaigns.
Learn how to Set Campaign Default Agency Compensation.
Set Campaign Default Delivery Costs
Delivery costs are any additional non-media fees that are added to the Total Media Cost. You can adjust the delivery costs that carry into your media plan and override any defaults.
Learn how to Set Campaign Default Delivery Costs.
Set Campaign Integrations
Each campaign will need to know which integrations to reference for trafficking, to receive performance data, or work with an Accounting platform. You can adjust which integrations are used for individual campaigns.
Learn how to Set Campaign Integrations.
Establish Campaign Task Columns
To track tasks that will be associated directly with placements in the media plan, you will need to identify which types of tasks to include so the column will display.
Learn how to Establish Campaign Task Columns.
Establish Campaign KPIs
For each campaign, you will need to define which KPIs you want to track to ensure the appropriate columns show up in the media plan.
Learn how to Establish Campaign KPIs.
Set Campaign Custom Columns
Custom columns are often used for client specific data point tracking, naming conventions, and tracking URLs. You will need to define which custom columns to include in the media plan to ensure the appropriate columns show up in your media plan.
Learn how to Set Campaign Custom Columns.
Set Campaign Metadata
Metadata are data points that "describe" the item it is referencing. Often used to track corresponding IDs from other platforms, it can be especially helpful when using Bionic data to integrate with other systems you use.
Learn how to Set Campaign Metadata.
Share Campaigns With Clients
Bionic offers a client portal, called Bionic for Advertisers, that enables you to share campaigns with the client. You will need to specifically share campaigns with clients so they can access them. This gives you control over which campaigns they can / cannot see.
Learn how to Share Campaigns With Clients.
Manage Your Budgets
While you may have established your campaign budget when you created your campaign, you may have left it blank or need to make an adjustment.
Learn how to Manage Your Budgets.
Clone a Campaign
Once you have a campaign created, you can clone to it create a new campaign without all of the reentry of data.
Learn how to Clone a Campaign.